The Renault Kwid has done exactly what the automaker expected of it and more. The micro crossover or budget hatchback (whichever way you see it) has proved to be a game changer for the brand in India with over 75,000 bookings so far.
While the Kwid’s resounding success is definitely something to cheer about, the huge demand supply gap needs to be addressed promptly. The company has been making efforts to accelerate its production but limitations at the vendor end and the recent Chennai floods didn’t help its cause.
Economic Times reports that Renault India is persuading its vendors to prepare for an increase in production by 50% in the next 3-6 months. The production would be ramped up to 8,000-10,000 units a month from the current 5,000-6,000 units.
A production increase of this magnitude is imperative as waiting period for the Kwid has exceeded 10 months at certain Tier-1 cities. If the waiting period is not reduced quickly, Renault India would potentially lose several thousand prospective customers to the competition.
The Renault Kwid with its 800 cc petrol engine targets the country’s best selling car, the Maruti Alto, and the Hyundai Eon. An SUV-like styling, simple yet modern interior, best-in-class equipment and a large boot are the salient features of the product.