For those who prefer fantasy, Kwid concept shown at 2014 Delhi Auto Show was the real deal. It’s loud character ensured plenty of footfalls and audience approval. The futuristic little car had doors we liked and was colour coded to someone’s heart’s content. Straight out of a kid’s dream car art concept even the wheels were custom designed.
In under 18 months since then, Renault Kwid is now being sold in India. Similar to most concept proposals, the fantasy is no more. The over the top little car with it’s own drone camera to check traffic and terrain around it, has been treated with a touch of reality. Fantasy gadgets out.
Renault Kwid is the french manufacturer’s smallest offering ever. Designed and made in here for the Indian auto market, Kwid sounds democratically right. And as of now, that seems just right. The entry level small car market though not the highest volume segment is one that continues to to expand on frugal engineering. The ideology fits with a constant of first time buyers, and others.
The 800cc small car segment gives Renault an opportunity to target a new set of buyers. If done right, there’s little that can go wrong. There will always be first time buyers who want to buy a small car.
The last time a car was launched in the sub 3 lakh price bracket, Hyundai Eon that got tongues rolling. Four years on, Renault India is playing the price advantage card. It’s been made possible because Renault India chose to go for 98% localisation. Kwid can play the made in India card with pride.
Recent bookings come with a November delivery date. All six options are priced within a lakh of the base variant. While Maruti Alto dominates the segment, and Hyundai Eon plays second fiddle, Renault Kwid could successfully introduce new buyers to expand the A segment.