Renault Talisman is on show at Beijing Motor Show and will be offered on sale exclusively for Chinese buyers only. French automakers Renault announced this new offering for their Chinese buyers at the ongoing Motor Show and will be revealing prices and other engine details in due course.
For a start, Talisman is another version of Samsung SM7 which is currently available in Chinese auto market. Talisman will be assembled in South Korea together with SM7 with a choice of two engine options – a 2.5 liter V6 unit offering 190 PS and 243 Nm torque and the other a 3.5 liter V6 engine offering 258 PS and 330 Nm torque. Both these engines will be mated to a CVT or six speed automatic transmissions.
During 2011 Renault sold 24,275 cars in China resulting in an increase of 65% over their previous year’s sales. The company holds a 3% market share, their most successful being Koleos. The company has a network of 80 dealerships. Talisman will be available in five versions, Luxury, Flagship, Nappa Flagship, Executive and Nappa Executive.
2012 Beijing, Renault confirms its ambitions in China with the launch of Renault Talisman
With the world premiere of Talisman, Renault fulfils the promise of “casual luxury” that is winning over more and more Chinese customers.
Talisman, Renault’s new flagship sedan for the Chinese market, embodies the “casual luxury” that Chinese customers have come to appreciate: value for money and luxury for daily life. Its elegant design and best-in-class interior are targeted at demanding young businessmen who are looking for a car that meets both professional and personal requirements. Talisman, produced in Korea at Renault Samsung Motors, will be exported to China starting in mid-June 2012 with a base price of 318 800 RMB (38 652 euros).
Renault’s sales in China have increased more than fourfold since 2009, largely due to the success of Koleos, which received 8 awards in China. With 24,100 units sold in 2011, Renault’s sales in China have increased more than 60% compared to 2010. The SUV, Koleos, is proving extremely successful, with China now the car’s number-one market. The range was broadened in 2011 with the introduction of Scénic, Laguna, Latitude, Fluence and Mégane CC.
Despite being a minor player on the Chinese market in the past, Renault intends to gain momentum in the next few years with an expanding network and the preparations for a long-term presence.
The launch of Talisman will help to accelerate the positive dynamic of Renault in China, where the distribution network will increase from 80 dealerships in 2011 to 170 in 2014. In China, the world’s number one automotive market, foreign carmakers must produce locally in order to become important players. Within the next several years, as outlined in the “Drive the Change” mid-term plan which runs through 2016, Renault aims to establish an industrial footprint in China.
“The launch of Renault’s flagship – Talisman in China underlines the importance Renault attaches to the Chinese market and our confidence in growth here,” Renault CEO Mr. Carlos GHOSN said.