Renault wants their buyers to be a prospective Volkswagen customer
In an interview with The Economic Times, Renault’s COO, Carlos Tavares, says that the French car maker still have a long way to go in India and globally. In India, they sell more cars than Volkswagen, but in Europe, it’s opposite. Their philosophy is to convert every Volkswagen customer into a Renault customer, says Carlos. They want VW customers to test drive their cars like Clio, before buying a Polo or Golf.
Apart from Europe plans, Carlos spoke about Renault’s intention to bring in a slew of 7 to 8 new cars into the Indian markets over the coming five years. This lineup will have a small entry level car at its core to cater to the demands of India buyers. According to Carlos, the competition (Maruti, and Hyundai) is making ‘tons of money’ in the segment.
Codenamed A Entry as on date, the compact Renault small car is expected to be powered by an 800cc petrol engine. It will compete with Maruti Suzuki Alto and Hyundai Eon. Development work on this car is in progress (as per plans and they are in no hurry to launch it). Renault is also working on an MPV codenamed J92, a derivative of Dacia Lodgy.
Following the split from M&M in 2011, Renault has launched a host of new models and has set up more than 100 outlets in India. Renault registered a 13 fold increase in sales during May 2013 with a total of 6,300 units sold in the month as against 482 units sold in May 2012 (thanks to Duster). Out of these, major sales were noted where the company’s Duster SUV was concerned with 5,146 units sold while remaining sales came from Scala with 670 units, Pulse with 410 units sold and Fluence and Koleos with 71 units and 3 units sold respectively.