This 60 second commercial stars comedian – Ricky Gervais, celebrity chef – David Chang, noted photojournalist – Lynsey Addario, comedian – Kristen Schaal, boxer – Claressa Shields and street artist – Cyrcle, while city church choir Voices of Destiny lend their voices to the campaign.
The campaign continues with a theme ‘Stay Uncompromised’ seen at Super Bowl and draws attention to uncompromising nature of noted celebrities as well as Audi Engineers who have designed the new Audi A3 sedan.
Two 30 second TV spots will draw attention to technology found on board the A3, as it stands a class apart in the entry level luxury vehicle segment. It will be for the first time at an A segment vehicle will offer MMI technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen audio system.
The first of these commercials is titled Names, while the second is called Touch with each of these stressing on various infotainment and connectivity aspects found on board the 2015 Audi A3. These will be joined by two 15 second spots called Hugs Corners and Signature, emphasizing the Audi dominance with Quattro all wheel drive technology and also gives an insight into MMI Touch.
The new Audi A3 sedan goes on sale in the US in spring of 2014 and will be priced from $29,900 onwards.