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Roger Federer, the two sets of twins, Vuddi and Mercedes V Class

 
Roger Federer, the two sets of twins, Vuddi and Mercedes V-Class

The new Mercedes V Class marketing campaign has more than one stars.

The Mercedes V Class TV and online campaign stars Roger Federer, his two sets of twins, and Vuddi. The campaign airs in Switzerland this month, and in Germany next month.`

Nicolai Berger, Head of Marketing Communication and Product Information Mercedes-Benz Vans expressed delight at Roger Federer starring in the new V Class campaign.

Mercedes-Benz V-Class is offered as a family car with ample space, high safety standards and stylish design. Directed by Kay Kienzler and produced by Film Deluxe, the spot shows Federer’s family on the road in a V-Class. Vuddi is introduced as the winning prize that Fedex bags while playing can knockdown at a funfair. Over time, Vuddi becomes an integral part of the family, and is given a designated seat in the V-Class MPV. A portmanteau word, Vuddi is made up from V-Class and buddy.

Hamburg-based creative agency Lukas Lindeman Rosinski (LLR), lead agency both on the international budget of Mercedes-Benz Vans and for the German market developed the new V-Class campaign.

 

About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

Email - sagar@rushlane.com