Completing over 4000 car sales for the first time in 111 years was a notable achievement for Rolls Royce. Strong demand noted for the Ghost Series II launched in November, Wraith which enjoyed its first full year of sales and the Phantom which continued to be in high demand.
With sales of 4063 units during 2014, Rolls Royce recorded a 12% increase in sales over 2013 sales when the company sold 3630 units, while in 2012 the company sold 3575 units. Strong demand continued in the US where sales increased 30% while in Europe, sales were up 40% and in the Middle East sales grew by 20%. Increased sales were also reported from markets such as Germany where sales were up 30% while in Australia, sales increased by 75%. Emerging markets like Azerbaijan, Kazakhstan and Vietnam also showed some increase.
Rolls Royce also opened 15 new dealerships over the past two years in cities such as Istanbul, Beirut, Lagos, Hanoi and Manila as part of their expansion plans. Expansion plans of Rolls Royce also includes a new Technology and Logistics Center in Bognor Regis near Goodwood. Construction of this new facility spread across 30,000 sq mtrs is well underway and expected to be completed by 2016. To cater to increased demand, the company has created over 200 new jobs in the past 18 months while over 1,500 persons are currently employed at Goodwood. A notable number of customers opted for Rolls-Royce’s Bespoke designs.