Peter Schwarzenbauer, Rolls Royce Chairman, and Torsten Mueller-Oetvoes, Rolls-Royce CEO, confirmed via open letter that the company is developing an all-new model with “exceptional presence, elegance and purpose.”
Rolls Royce execs did not use the term crossover or SUV, but mentioned that the new variant will be a high-bodied car based on an all-new aluminium architecture, with the capability to cross any terrain. Still, the model is promised to be as luxurious, reliable and comfortable as any Rolls Royce is known to be.
The firm says that the development of this all-new model was commenced after its discerning customers urged them to do so. Stressing on the motto of Rolls Royce Motor Cars of designing cars to fulfil the utmost desires of customers and to strive on the thirst to innovate, the company says it has challenged to show the world a different and exceptional new car.
Further, the footnote of the open letter contains the famous quote “When it does not exist, design it” by Sir Henry Royce.
Apart from this, British Prime Minister, David Cameron too has welcomed the announcement made by Royal Enfield, to develop a new model. On the same day, when the announcement was made, Mr Cameron was visiting the Rolls Royce factory in Goodwood, where he met a staff of 800 people. He congratulated the company, which has now registered consecutive five record growth years.