If you are one of those people who think that the Rolls Royce Cullinan is a hideous automobile with exorbitant price tag, then you would’t like this news. Yes, there are actually a lot of affluent people in this world who fancy the elite British auto marque’s first ever SUV parked in front of their swanky mansions. The Cullinan is proof that a good number of people associate class with heritage and brand image rather than aesthetics.
The Cullinan is so successful that the Goodwood-based outfit is now currently sitting on enough orders to keep its craftsmen fully occupied till July. The ultra-luxury SUV continues to bring in more orders. The new Phantom which was introduced in 2017 is doing well too.
Rolls Royce finished 2018 with record breaking sales of 4,107 units but the sales figure doesn’t fully reflect the impact made by Cullinan since the deliveries commenced only towards end of the year. Thanks to the SUV, RR is looking at an even better sales performance this year.
Martin Fritsches, CEO of Rolls Royce Motor Cars Americas, stated that the Cullinan has succeeded in bringing new audience to the ultra-luxury brand. About half of the Cullinan customers are new to Rolls Royce, and unlike for other models from the brand, a significant portion of the customer base comprises women. He also added that several of 44 Rolls Royce dealerships in the Americas have heavily invested in expanding or setting up new showrooms in the wake of increased demand for the Cullinan. He foresees that Canada would emerge as one of the important markets for the Rolls Royce SUV since its 4×4 system is suitable for the weather conditions there.
To recap, the Rolls-Royce Cullinan employs the same aluminium platform which also underpins the new Phantom limousine. The high-riding Rolls derives its power from a 6.5-liter V12 petrol engine which develops 563 PS and a hefty 850 Nm of torque. The SUV sports air suspension, all-wheel drive system, high-end connectivity and infotainment system, and a lot more to justify its monumental price tag. Like any RR product, customers have the option of customizing their vehicles with seemingly limitless options.
The Rolls-Royce Cullinan is available in India at INR 6.95 crores (ex-showroom). Are we the only ones to be surprised that people are actually queuing up to buy this car?