2012 London Olympics was special for everyone in the UK. Rolls Royce, the British luxury car maker, too is one of them. That is why for the first time in their 108 year old history, Rolls Royce has changed its badge design. The new badge design was seen on three spectacular limited edition pristine white Rolls Royce cars. This new design is thanks to efforts of Rolls Royce Bespoke Design Team. This new design will replace the more traditional but highly recognizable RR badge, which has been in use ever since the company came into existence in 1904, on these three special RR cars.
Carrying their new special badge, three Phantom Series II Drophead Coupes, all painted in English White, took centre stage during the closing ceremony of London 2012 Olympics yesterday. Three British artists rendered a symphony of British music while the cars made their entrance across the auditorium each driven by specially trained Rolls Royce employees.
The newly designed badge is seen with the Spirit of Ecstasy with the Union Jack prominently displayed. Emphasis is paid to the steering wheel which bears a traditional laurel wreath and torch in the centre while London 2012 is also depicted along with the Olympic motto Citius, Altius, Fortius’ – meaning ‘Faster, Higher, Stronger’.
It may be remembered that Rolls Royce played a major part throughout the London Olympics 2012 which drew to a close yesterday. These three unique cars each hand built at Rolls Royce at Goodwood by a team of dedicated and passionate workers is something collectors will be vying for in unique memory of the 2012 London Olympics.
Read the press release below for more information.
Jessie J live at the London 2012 Olympic Closing Ceremony on a Rolls Royce special edition
ROLLS-ROYCE CELEBRATES THE SUCCESS OF THE GAMES WITH A HISTORICAL MILESTONE
Rolls-Royce celebrated the success of the Games at the Closing Ceremony last night when three Rolls-Royce motor cars sported newly-designed badges for the first time in the company’s 108?year history. The new badges, designed by the Rolls-Royce Bespoke Design Team, replaced the traditional double R-R for the first time since the company started in 1904.
The three spectacular Phantom Series II Drophead Coupés, each appropriately finished in glorious English White, silently conveyed three coveted British artistes during the event, titled ‘A Symphony of British Music’. The artistes were hidden from view as the cars crossed the auditorium with majestic grace, before being revealed as each convertible roof gracefully descended. The cars were driven by specially-trained Rolls-Royce employees.
The new grille badge features the iconic Spirit of Ecstasy with patriotic Union Flag replacing the traditional flowing gown of the Graceful Little Goddess. The steering wheel centre includes a traditional laurel wreath and torch, and the self-righting wheel centres feature the words ‘London 2012’ surrounded by the Olympic motto, ‘Citius, Altius, Fortius’ (‘Faster, Higher, Stronger’). The badges are complemented by unique tread plates identifying each car as ‘One of Three’, creating perhaps the most collectable (and unobtainable) Rolls-Royce Bespoke items ever produced.
“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Ötvös, Chief Executive. “These unique cars were hand built at the Home of Rolls?Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.”