Rolls Royce introduced the Phantom in 2003. In 2009, they introduced Ghost. And now in 2013, Rolls Royce Wraith will take center stage at the Geneva Motor Show. Wraith is a word from Scottish dialect, which means – Ghost or Spirit. In Rolls Royce’s words, “‘wraith’ can be broadly defined, it describes an almost imperceptible force, an otherworldly entity that imposes its presence before swiftly returning to the dark. When Wraith is present, for that fleeting moment, the world stands still.”
Rolls Royce Wraith has been spotted by spy photographers in Europe extensively, where the luxury car has been making test runs. Built on a shorter version of Ghost’s platform, the Wraith will be tuned for performance. It is expected to be powered by a 6.6L V12 with twin turbochargers, to deliver 600 hp. RR will tune the Wraith for sportier steering, braking and suspension systems.
This is not the first time that a Rolls Royce car will bear the name Wraith. In 1938, a Rolls Royce with the same name was launched. The 2013 Rolls-Royce Wraith comes with a tagline – the spirit of adventure. More details, like price and tech specs will be revealed closer to the 2013 Geneva Motor Show, which is scheduled to go live in March.
Torsten Müller-Ötvös, CEO, Rolls Royce, said, “Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva. Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine,” he added. “We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama.”