2015 Indian Premier League gets underway on 8th April. Tata Bolt branding will be visible on the leading arm position on RCB’s playing jersey. The sponsor association builds on a relationship established in IPL 2014. Tata Motors and RCB will launch campaigns and roll-out joint initiatives to engage with customers and RCB fans.
Mayank Pareek, President, Passenger Vehicles, Tata Motors expressed delight at extending the partnership with Royal Challengers Bangalore for IPL 8. RCB is a strong contender. Through the association, Tata Motors Passenger Vehicles Division and RCB come together together through an unique platform to boost customer engagement around IPL. Tata Motors wishes the team luck.
Russell Adams, Vice President, Commercial Operations and Cricket Academy Royal Challengers Bangalore says Royal Challengers Bangalore is pleased to extend the partnership with Tata Motors. The coming together of both brands focuses on similar attributes. Tata Bolt branding will appear on RCB playing jersey for IPL8 and IPL9. He looks forward to the partnership and hopes it grows from strength to strength.
Bolt from Tata Motors will transport team personnel and will enjoy brand exposure at RCB’s home ground, Chinnaswamy Stadium, alongwith in-stadium promotional rights. On-ground activities are planned for Bolt customers.