Royal Enfield continues to note outstanding success with their twin cylinder motorcycles. Launched in November 2018, the RE Twins have been constantly posting healthy sales figures ever since launch. Sales which stood at 325 units in November 2018, reached 1,445 units in February and 1,700 units in March 2019.
Sales of the Royal Enfield Interceptor and Continental GT 650 stood at 2,014 units in April 2019. This is their highest ever monthly sales. This is way ahead of competitors such as the KTM 390 Duke of which 507 units were sold and TVS Apache RR 310 of which only 183 units were sold in the same month. It was even among rivals in the twin cylinder segment that sales of the RE 650 Twin saw better results. Sales of Yamaha YZF-R3 stood at 40 units in the same month while Kawasaki Ninja 300 sales stood at 95 units.
The factors that contributed to the outstanding success of the Royal Enfield Interceptor and Continental GT 650 are price, usability, power, and legacy. Apart from being the best REs till date, these two bikes are the most value for money proposition in their segment, which has helped it gain the numbers. Below is a sales chart which compares the sales of Royal Enfield 650 with Jawa sales, Bajaj Dominar, KTM Duke 390, Harley Davidson 750, Yamaha R3, Kawasaki Ninja 300, TVS Apache 310.
Royal Enfield 350 is the best selling RE, which registers about 35,000 units sales every month. In terms of pricing, the Royal Enfield Interceptor 650 is priced at Rs.2.48 lakhs while the Continental GT 650 is priced at Rs.2.57 lakhs. These prices make it more affordable as compared to the Yamaha YZF-R3 priced at Rs.3.5 lakhs, the Kawasaki Ninja 300 priced at Rs.2.98 lakhs and 390 Duke which is priced on par at Rs.2.45 lakhs.
The RE 650 Twins also have a great sense of usability. They are ideally suited for daily commuting, offer a relaxed riding position thus ensuring rider’s comforts both in the city limits and on the highway. The 650 Twins are also vibration free while the GT 650 targets riders for a sportier riding stance.
RE 650 Twins, though similar in design to the other Royal Enfield bikes, boast of more modern technology and are hence a draw in terms of sales. It is also in terms of power that the RE 650 Twins score over competitors. The bikes are powered by a 649cc, air cooled engine offering 47 bhp power and 52 Nm torque which makes it more powerful than the Kawasaki Ninja 300 which offers 40 bhp power and 28 Nm torque and the KTM 390 Duke which is capable of 43 bhp power and 37 Nm torque.