India’s iconic motorcycle maker, Royal Enfield has been planning on launching a new range of motorcycles for quite some time now. These new bikes will be powered a new family of twin cylinder, more powerful engines. This is being done so as to target new range of customers across the globe.
Two such larger cc Royal Enfield motorcycles have been on test for quite some time. These two bikes have now been teased in a new video by none other than Siddhartha Lal. Watch the teaser video below.
https://www.youtube.com/watch?v=4sNeOcDspw4
Not much is known about this new Royal Enfield motorcycle. Spy shots reveal that the bike is based on a modified Continental GT chassis, with conventional shock absorbers in the front and rear. It also gets disc brakes in the front and rear with dual channel ABS. Peak torque is expected to be in the range of 50-60 Nm.
Last year, while announcing the company’s results for Q2, FY 2016-17; Royal Enfield’s big boss, Mr Siddhartha Lal had confirmed that they will launch a completely new motorcycle this year. Currently, Royal Enfield manufactures motorcycles which are powered by 350cc and 500cc engines and are available in the price range of Rs 1.5 lakh to Rs 2 lakh. The launch of this new RE, will help them reach a wider audience in the market. Royal Enfield aims at biting into the share of Harley Davidson Street with the launch of this new 650 cc twin cylinder motorcycle.
In an interview with Car and Bike, this is what Mr Siddhartha Lal had to say about the 650cc RE – “It will be absolutely highway worthy and therefore it will bring us out of a niche segment in a lot of faster international markets. Even in markets like Brazil and all, where we are going to, which have quicker roads than India, our futuristic motorcycles will help us in being extremely highway-friendly and worthy.”
The company is also investing heavily to get a new production line ready, to meet the growing demand. Sales of Royal Enfield motorcycles have grown exponentially over the years, and continue to do so. In addition to this, the company is also investing huge money in R&D.
India is no longer a price conscious market. We already have the likes of Ducati, Harley Davidson, Triumph, Suzuki, Honda, Yamaha superbikes on offer in the country, and their sales are on the rise. So in order to keep pace with the growing market, it is only logical that Royal Enfield too increases their number of variants and compete with the best in business.
