Royal Enfield aims to produce 6.75 lakh motorcycles this fiscal

Royal Enfield finished the last quarter of previous fiscal with the best ever quarterly sales of 1,48,185 units, 59.6% higher than what it achieved in the same period last year (92,845 units). The two-wheeler maker also had a very strong start to this fiscal, thanks to the introduction of the Himalayan adventure tourer.

The Chennai-based company says that its immediate business outlook is very strong and is expecting to produce 6.75 lakhs motorcycles in this financial year. The sales growth is brisk not only in the domestic market but also in the international markets. RE will be entering several new markets this fiscal including New Zealand.

Royal Enfield Classic 500 Battle Green at 2016 Bangkok Motor Show
The company ended Q4 FY2016 with best ever quarterly sales.

Talking to Business-Standard, Siddhartha Lal, MD and CEO, Eicher Motors (RE’s parent company), revealed that the company will invest INR 600 crore in R&D operations at its Chennai and Leicestershire (UK).

Royal Enfield will launch a new product in 2017. The upcoming motorcycle is expected to adopt a twin-cylinder engine, making it the brand’s new flagship. A third manufacturing plant near Chennai is also in the pipeline to cater to the growing demand.

Royal Enfield Himalayan Launch India
The newly launched Himalayn is expected to boost the sales growth further in this fiscal.

Also read – Royal Enfield opens first dealership in Ireland

Royal Enfield is working towards achieving global leadership in the medium displacement motorcycle segment (250-750 cc).

Royal Enfield Classic 500 Blue Lagoon

Royal Enfield Classic 500 Chrome

Royal Enfield Classic 500 Battle Green

Royal Enfield Bullet 500 Forest Green

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