In a month that has done nothing to stabilise the ongoing quarter’s sales, Royal Enfield has posted sales decline. Interestingly, the results reveal a pattern of where the company is growing.
Sales of Royal Enfield motorbikes with engine capacity upto 350cc are reported at 44,694 units. Down 32 percent from 65,712 units sold in August 2018. However, growth in the segment exceeding 350cc is significant at 124 percent. Sales are reported at 8,210 units, up from 3,665 units sold in Aug ’18.
Total domestic sales stand at 48,752 units, down 28.32 percent from 68,014 units sold in August of 2018. Exports have grown a record 205 percent from 1,363 units exported in August 2018. Increase in the segment above 350cc, and exports, point to the success the brand has been seeing for its 650 twins – Interceptor 650 and Continental GT.
Total sales amounts to 52,904 units at sales decline of 24 percent, down from 69,377 units sold a year earlier. Of this, exports account for 4,152 units. Wef September 1, 2019, Royal Enfield Interceptor 650 and Continental GT 650 price has been increased in the range of Rs 5,400 – Rs 6,400 depending on variant.
YTD sales of Royal Enfield motorbikes with engine capacity upto 350cc are reported as 2,52,768 units. Sales decline stands at 25 percent, down from 3,37,118 units sold in the same 5 months in 2018. YTD sales growth in the segment exceeding 350cc stands at 43 percent. Up at 38,030 units from 26,683 units sold in August 2018.
YTD domestic sales are reported at 2,72,364 units. Down 23.22 percent from 3,54,740 units sold in the same 5 months last year. Exports over the last five months are up 103 percent at 18,434 units from 9,061 units exported in the same five months last year. Total sales decline for the current fiscal stands at 20 percent. YTD sales is down to 2,90,798 units, down from 3,63,801 units sold in August 2018.
Royal Enfield is currently testing its new Thunderbird, Bullet and Classic range, which should be launched in this FY, and are expected to be BSVI compliant. Apart from being BS6 ready, these will also come with new features, new chassis and new engine. It will increase performance and quality considerably; as good as the current 650 Twins – which are touted as the best RE’s built till date.
