Bike News Royal Enfield

Royal Enfield celebrates record sales in FY 15-16, their highest till date

Gul Panag rides RE Himalayan
 

Royal Enfield reports sales to the tune of 508,000 units in period April 2015 to March 2016.

Royal Enfield has posted record-breaking sales of over 508,000 units during FY 2015-16. This is the highest ever the company has sold in a fiscal or calendar year till date. Of all, Classic 350 continues ot be the best-selling RE in the world.

Noting overwhelming response in India and around the globe, Royal Enfield now targets to sell 675,000 motorcycles in FY 2016-17. Launch of new products, reaching out to newer markets across the globe, should help the company achieve their target.

Not only motorcycle enthusiasts, celibrities across the globe have a liking for Royal Enfield. Gul Panag recently posted a couple of images with the new Royal Enfield Himalayan.

Not only motorcycle enthusiasts, celibrities across the globe have a liking for Royal Enfield. Gul Panag recently posted a couple of images with the new Royal Enfield Himalayan.

Investments to the tune of £60 million / INR 600 crores has also been planned towards product development, establishing two new technical centers in Leicestershire, UK and Chennai, India. Apart from this, enhancement of manufacturing capacities and augmentation of market development globally has also been planned.

While the UK technology center is slated to be completed by the second half of 2016-17, the Chennai based facility will be operational by 2017-18.

An evening well spent with the #Himalayan! @royalenfield #biker #instabike #bikerchick

A photo posted by Gul Panag (@gulpanag) on

Royal Enfield also plans introduction of new models and engines for which the company is setting up a new R&D center in Leicestershire while around 1 year ago, the company purchased Harris Performance, a Hertfordshire based motorcycle design and engineering firm.

Plans ahead include new product development with the new Royal Enfield Himalayan set for launch in domestic markets in June.

RE Himalayan – Photos

 

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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