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Royal Enfield Classic 350 sales decline 33%, Himalayan grows 99% – July 2019

Faced with slowdown in auto sector and launch of new competitor products, Royal Enfield sales continue to move south. Declining sales due to slowdown is a trend that can be seen with most other leading two-wheeler manufacturers such as Hero MotoCorp, Honda, TVS, etc.

Royal Enfield is among the companies that have registered significant drop in sales in recent times. However, there have been some positive developments for Royal Enfield, as its international business is booming with launch of new products such as Interceptor 650 and Continental GT 650.

In July 2019, Royal Enfield witnessed -26.60% drop in sales, down from 67,001 units in July 2018 to 49,182 units in July 2019. MoM sales have also declined by -10.71%. In June 2019, total sales stood at 55,082 units.

Among the worst hit are some of Royal Enfield’s bestsellers. These include Classic 350 that has lost almost a third of its sales. 44,054 units were sold in July 2018, which came down to 29,439 units in July 2019. MoM sales are also down -12.88% for Classic 350.

The next bestseller in terms of numbers is Bullet 350 that has lost -16.71%, down from 10,422 units in July 2018 to 8,680 units in July 2019. MoM sales are also down -13.20%. Another popular RE motorcycle that has lost momentum is Thunderbird 350.

Sales are down -27.35%, from 6,154 units in July 2018 to 4,471 units in July 2019. MoM sales have reduced by -5.85%. Other Royal Enfield motorcycles that have registered negative growth in July 2019 include Thunderbird 500 (-82.89%), Bullet 500 (-70.90%), Classic 500 (-70.86%), and Electra 350 (-25.10%).

If Royal Enfield needs a reason to celebrate, it would be possible with products that have bucked the negative trend. One of them is Himalayan that has almost doubled its sales numbers. It has registered growth of 99.63%, up from 811 units in July 2018 to 1,619 units in July 2019. 650 twins are also doing well, with MoM sales zooming 27.07%, up from 1,751 units in June 2019 to 2,225 units in July 2019.

Royal Enfield is currently updating its entire product range to meet new safety regulations and BS-VI emission norms. Some models will be getting a facelift in 2019/20. New products are also expected to be launched such as Royal Enfield Meteor.

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