Royal Enfield enters Dubai with a new showroom which not only offers motorcycles, but also sells apparels and accessories. Located in Dubai’s Al Quoz Industrial Area 4, it is spread across an area of 1,924 sq ft.
Avanti Automobile Trading, a subsidiary of R K Globals will be handling the Royal Enfield dealership. On display are their Bullet motorcucles, and the Continental GT 535cc café racer; besides a range of official apparels from RE including shirts, t-shirts, denim trousers, belts, wallets, shoes and canvas bags.
Décor of the Dubai Royal Enfield showroom is inspired by a biking enthusiast’s living room and features some visual merchandising formats and product displays. Walls are done up in accessories of Royal Enfield bikes while photo frames depict Royal Enfield heritage.
Royal Enfield gear on display at the new Dubai store includes a range of urban protection garments. Moto pants have padding at the knee while textile jackets receive armored pockets. Shoes have ankle guards and toe shifters offering riders a better and more comfortable biking experience.
Arun Gopal, head-International Business, Royal Enfield said: “Dubai is one of the most influential markets for automobiles in Middle-East and South Asia region and is a global hub of business and transport. We believe that this market has a lot of demand for classically-styled, all purpose motorcycles that are accessible and fun to ride. Our motorcycles are simple, evocative, tactile and fun that provide riders with a pure motorcycling experience We see a huge opportunity for creating a mid-sized segment in UAE which remains largely underserved.”