Noting increased sales of 60% in first 7 months of 2015, Royal Enfield is making investments in increasing their footprint across the globe. Today, the Indian company announced two new and exclusive stores in Madrid, Spain and Paris, France. Located at 98 Rue Baudin, 92300 Levallois-Perret in Paris and at 29, Calle de Agustin de Foxa, Madrid, the two stores will have the company’s entire product range on display.
Displaying the brand philosophy of ‘Pure Motorcycling’ these exclusive stores are part of the company’s new retail strategy. The stores draw inspiration from a living room of a motorcycling enthusiast, offering total retail experience to customers. Royal Enfield plans to take its exclusive retail experience to other cities in the future with a well oiled distribution network and efficient after sale service centers with full service support.
With opening of exclusive retail stores in Paris and Madrid, Royal Enfield will display its limited edition motorcycle range inspired by Despatch Riders from the World Wars. These are available in three color options of Battle Green Despatch, Desert Storm Despatch, Squadron Blue Despatch.
Royal Enfield has a strong presence in France and Spain with over 80 dealerships in France and 25 dealerships in Spain. In France, the company registered sales growth of 60% during first 7 months of 2015 over sales in the same period of the previous year. In Spain, sales of two wheelers has seen a boost in growth with Royal Enfield reporting sales growth of 300% during January to August 2015.
Mr. Arun Gopal, International Business Head, Royal Enfield said, “France and Spain represent two of the most important markets for us in Europe. We have witnessed immense growth in both France and in Spain, which is fuelled by our close proximity to the customers in these regions through a wide distribution network and increasing dealerships in the past few months.”