Royal Enfield reported a 41% decline in sales for March 2020
Royal Enfield sales data for March 2020 reveals that the company sales dipped by 41 percent. Domestic sales dipped 44 percent to 32,630 units in the past month as against 58,434 units sold in March 2019. Exports however saw a surge by 33 percent to 3,184 units as compared to 2,397 units exported in March 2019.
When taking model wise sales into account, it can be seen that it was the Classic 350 that retained its top spot with 24,253 units sold last month down 33 percent. It was a No. 1 seller in March 2019 as well, with 36,428 units sold. This Classic 350 has been updated to BS6 format as has been the rest of the company lineup.
The Classic 350 is also the first bike in the company range to receive a UCE (United Construction Engine) platform to switch to BS6 emission norms. It is presented in colour options of Stealth Black and Chrome Black and Signals Airborne Blue, Signals Stormrider Sand, Gunmetal Grey and Classic Black and comes in at a starting price of Rs 1,65,025.
Royal Enfield Domestic Sales – March 2020
RE Bullet Electra Twinspark noted sales of 3,143 units last month, this was a 153 percent decline as against 1,241 units sold in March 2019. The Bullet 350 Twinspark sales dipped 79 percent from 12,101 units sold in March 2019 to 2,575 units sold last month.
Thunderbird 350 sales stood at just 20 units last month, down 100 percent as against 4,975 units sold in March 2019. only 1 unit of the Bullet 500 were sold in March 2020 down 99 percent as against 153 units sold in the same month of the previous year. The reason TB 350 sales are this low, is because the company is getting ready to launch the new gen TB 350, which will be called Meteor 350.
Royal Enfield Exports – March 2020
RE Himalayan adventure tourer was well received. Sales surged 35 percent to 1,304 units, up from 965 units sold in March 2019. Sales of the 500 cc models such as the Thunderbird, Classic and Bullet have seen a notable decrease in number due to the fact that they are discontinued. Royal Enfield has finished sales of their BS4 stocks and neither of these models has been upgraded to BS6 compliance. However, the new generation models are set for launch later this year and will comes in with new engines.
The company has cleared out stocks of BS4 motorcycles at all its company dealerships and is hence forth only offering BS6 models. Production is also at a standstill in view of the nationwide lockdown and all company dealerships have also been asked to shut shop and to follow local administration orders.