Sales of Royal Enfield motorcycles are at a record low due to lockdown in India
With sales of car and bikes at a record low, OEMs are trying to lure customers back into showrooms by launching innovating schemes. Earlier today, we say Datsun launching cars with ‘Buy Today, Pay in 2021‘, Hero Electric launched 100% money back scheme. And now, Royal Enfield has launched an exciting new offer for their customers in India.
For those who have already booked a Royal Enfield motorcycle, the manufacturer is incentivising your purchase completion. To avail of benefits, the purchase needs to be completed by May 31, 2020. Alongwith a new bike, you’ll walk home with goodies worth 10 grands. This is distributed with free extended warranty worth 3k, and accessories or gear worth 7k.
New bike owners will also get a complimentary helmet. Furthermore, there’s an additional 20 percent off on purchase of apparel and accessories on offer. The all in all beneficial offer stands in good stead in terms of being an attractive one. The offer is applicable on all RE motorcycles – Classic, Bullet, Electra, 650 Twins.
How many bookings it helps in converting is something the brand would be working diligently on. With the possibility of sales only just getting underway after government and local authorities have started giving the green signal for business operations in areas determined to be relatively safe for now.
Of course this is only possible in areas that are deemed safe for business. So, those in areas where dealerships aren’t yet open, needn’t worry because deliveries too now need to be accrued out under the strictest protocol. As such, a delayed delivery will be something of a norm now until the time operations are regulated as per Covid-19 protocol. As a new way of doing business emerges, home delivery of new purchases may become a norm. Its’ also difficult to foretell when the entire nation will be able to return to a pre lockdown pattern, if at all.
Royal Enfield Free Accessories – T&C
With domestic sales showing no activity last month, manufacturers are now vying for any business opportunity. As such, in the weeks to come it would be interesting to see what incentives are offered and how finance plans are curated for these big ticket purchases.
Ordinarily, a pandemic isn’t a time of great mirth and fervour and jolly purchases. The shortly to be here monsoon season usually impacts the automobile market in India but that is not something one can rely on this year.
Furthermore, company’s will need to reschedule test rides, find new ways of accommodating interested buyers, chalk out attractive finance offers, and offer quite the complete package. At this point, there’s also the predicament of job losses, the extent of which is still only being branched softly. Given the new market condition, Royal Enfield would need to gather some steam. Even prior to the pandemic, the manufacturing had been losing business volume at a study rate all through the last FY.