Siddhartha Lal, MD & CEO Eicher Motors Ltd welcomes Rod, who has more than 20 years experience in the motorcycle industry and in-depth understanding of the North American markets and marquee brands.
Royal Enfield aspires to become a global mid-sized motorcycle industry leader. Rod Copes has previously worked with Harley-Davidson and has immense knowhow as past Head of Global Sales and Customer Service. Rod is also active in several industry associations and business forums, and serves in advisory roles.
Rod Copes President North America, Royal Enfield mentioned his association with Royal Enfield goes back to his early days in India when he first met Siddhartha. The North American region sees lightweight and heavyweight bikes rule the scene, and Royal Enfield sits in the middle appealing to new gen riders keen on a hands-on motorcycling experience.
In 2013, Royal Enfield sold 178,121 motorcycles. Jan-July 2014 Royal Enfield sales stand at 165,713 motorcycles, equating to 84% growth over the corresponding period in 2013 when 89951 units were sold. Rod Copes senses growth opportunity for Royal Enfield’s North American presence in the mid-power market with its 500 cc range. North American launch of 2014 Continental GT cafe racer was announced recently.
Royal Enfield recorded its best ever monthly sales of 27,314 motorcycles (domestic + exports) in July 2014. 25,303 units were sold in June 2014. July 2014 domestic sales stood at 26796 units and exports at 518 units. When compared to 14851 domestic sales in July 2013 and 324 export units, Royal Enfield registers 80% sales growth for the month over 15175 units sold in July 2013.