Royal Enfield (RE) reports 7 percent sales growth for in July 2018 at 69,063 units sold, over 64,459 bikes sold in July 2017. Though in the growth chart, this is infact the first time in 2018 that Royal Enfield sales have dipped below 70,000, a target the company has surpassed comfortably through January to June.
In regards to growth percentage, this is the lowest YoY growth reported by Royal Enfield in over 4 years. Domestic sales is reported at 67,001 units, up 6 percent from 63,157 units sold in July 2017. Exports gained 58 percent at 2062 units, up from 1302 units sold in July 2017.
YTD 2018-19 (April – July) domestic sales are up 18 percent at 2,86,726 units, over 2,42,039 units in the first 4 months of last FY. Exports are up 20 percent at 7,698 units over 6418 units. Cumulative YTD sales are reported at 2,98,457 units, up 19 percent from 2,48,457 units sold last year.
Following an initial tech glitch, Royal Enfield also undertook sales of its limited edition Classic 500 Pegasus motorcycle on its website, and sold all 250 units earmarked for India in under three minutes.
Segment wise sales for the month stand as follows:- Up to 350cc engine capacity – RE sold 63,713 bikes, up from 60,544 units in July 2017 at 5 percent growth; Above 350cc segment – 5,350 bikes, up 27 percent from 3,915 units sold in July 2017.
Next up for launch in India by RE is the 650 twins – Continental 650 and Interceptor 650. Both motorcycles were scheduled for launch in the first quarter of 2018. It is August now, and these motorcycles have not been launched yet. No reason has been given by the company regarding the delay in launch of the 650s.