On the Indian domestic market, Royal Enfield sold 36,510 units in June 2020 compared to 55,082 units back in June 2019
Chennai-based motorcycle manufacturer Royal Enfield, like every other major automaker, has not been doing particularly well since COVID-19 hit India. In fact, the entire Indian automotive industry is making a slow recovery from the government’s near-two-month nationwide COVID-19 lockdown protocols, put into effect towards the end of March 2020.
To strengthen business operations amid these challenging times, the company introduced its online booking page with attractive finance and EMI options. It has also started a doorstep service initiative dubbed Royal Enfield Service on Wheels (currently available only in Chennai). Service personnel coming under the programme are issued a Royal Enfield Bullet Trials 350, with custom-built toolkits and other essentials.
Meanwhile, Royal Enfield is working on the next-gen ‘UCE 350’ range, starting with the Meteor 350 — replaces the phased-out BS4 Thunderbird and ThunderbirdX 350 siblings. The company discontinued its ‘UCE 500’ lineup ahead of BS6 emission norms due to low demand. At present, Royal Enfield has three model lines in its global portfolio: 350 (Bullet, Electra and Classic), Himalayan and 650 Twins.
Royal Enfield Domestic Sales – June 2020
In June 2020, Royal Enfield sold a total of 36,510 units in India as against 55,082 units back in June 2019. Among them, the Classic 350 topped the list at 22,699 units despite facing a sales decline of 32.82%. Entry-level offerings Bullet 350 and Electra 350 garnered 8,108 units (-18.92%) and 4,058 units (+50.63%) each last month. The Electra 350 is the only model which could garner positive sales figures.
Royal Enfield’s proven adventure tourer, Himalayan hit 835 units and went through a sales drop of 31.73%. It will soon receive a strong rival in the form of Mahindra Two Wheelers’ Mojo 300 BS6. On the other hand, the parallel-twin 650 Twins (Interceptor and Continental GT) collectively marked 810 units and a 53.74% fall. The now-discontinued Thunderbird 350 line had marked 4,749 units last year.
Royal Enfield Exports – June 2020
In foreign markets, Indian-made Royal Enfield products are quite popular thanks to the supreme affordability they offer. The Royal Enfield Himalayan has already become a sought-after starter motorcycle for heavy offroading. Only 279 Himalayan units were shipped in June 2020. In comparison, 66.47% more made it to foreign markets last year.
The Royal Enfield Classic 500 (not available on our market anymore) hit just 98 units last month as against 421 units in June 2019. The Thunderbird is still available for select export markets. It returned only 14 units in June 2020; still an improvement by 1 unit. Finally on the list comes the Classic 350 and Bullet 500 with a sales loss of almost 98%.