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Royal Enfield opens new dealership in Milwaukee, sets up America operations

 
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The commencement of North American operations has resulted in Eicher Group shares raising by nearly 2% in India.

Eicher Group’s Royal Enfield has commenced its North American operations by setting up its head quarters and its first American company owned outlet at Milwaukee, Wisconsin. It’s to be noted that the city also hosts the global head quarters of iconic American cruiser maker Harley Davidson.

Royal Enfield North America is headed by ex-Harley Davidson veteran Rod Copes, whose is responsible for establishing the brand in the affordable end of the country’s two wheeler market.

Siddharthe Lal

Siddhartha Lal and Rod Copes at the dealership launch.

Mr. Copes stated that the company will gradually set up its directly owned stores in key metropolitan areas across the US in addition to setting up its independent network of dealerships.

The first dealership in Milwaukee commenced operations earlier this week. Royal Enfield America currently sells Bullet 500, Classic 500, and Continental GT motorcycles with prices ranging between USD 4,995 – 5,995 (around INR 3.26 – 3.92 lakhs).

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The Indian retro classic two wheeler maker had been selling its motorcycles in North America through an appointed distributor but from now on, vehicles will be sold to dealerships directly by the company. Royal Enfield North America would directly involve in brand development, sales, marketing, after sales service, etc.

The new company in North America is Royal Enfield’s first direct distribution subsidiary outside India and the move is crucial to achieve the goal of world domination in medium displacement motorcycle segment.

Below is the list of RE dealerships in the US, excluding the newly launched one in Milwaukee.

Royal Enfield North America dealers

Ajax Motorsports, Oklahoma City, Oklahoma
Ohio City Moto, Cleveland, Ohio
Moto Moda shop, Nashville, Tennesse
Marietta Sportscar & Cycle Co., Marrietta, Georgia
Old Vintage Crank, Acton, Ontario
Oakville Yamaha, Oakville, Ontario
Motor Sports Newman, Montreal, Quebec
Shail’s Motorcycles Ltd., Langley BC
Kenco MotorcyclesSooke, British Columbia
Cycles of Silver Spring, Silver Spring, Maryland
Royal Enfield of Seattle, Seattle, Washington
Youngblood Powersports, Ozark, Missouri
Jim and Jim’s Cycles of Ukiah, Ukiah, California
Royal Enfield of Janesville, Janesville, Wisconsin
Gateway Cycles, Mt Sterling, Kentucky
Select Cycle, Greensboro, North Carolina
Motoworks Chicago, Chicago Illinois
Baxter Cycles, Marne Iowa
Polaris West, Katy Texas
Go Moto, Minneapolis, Minnesota
SoCal Motorcycles, Brea California,
Marks Motorsports, Enfield Conneticut
Detroit Iron, Detroit, Michigan
Lawless, Spokane Washington
Ace Moto, El Paso Texas
Royal Enfield of Forth Worth, Forth Worth Texas
Strokers, Dallas, Texas
Flying Tiger Motorcycles, Maplewood, Missouri
Bodacious Bikes, San Antonio, Texas

News Release

 

About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

Email - sagar@rushlane.com

  • With the pathetic quality they cant survive in America