As a part of its mission to lead the global medium displacement motorcycle segment, Royal Enfield has entered Ireland by forming a partnership with Co Limerick-based RetroVentures. Entry into a new market where the brand already has a positive image should reflect on the global sales volume.
The Indian retro classic motorcycle maker is averaging global sales of around 50,000 units per month, indicating that the new international markets are responding well. The company just entered into a partnership with a local entity to distribute its products in New Zealand.
Talking to Irish Times, Chris Davidson, Managing Director, RetroVentures, stated that the company has been hiring out Royal Enfield motorcycles to tourists in Ireland for the last two years and has been receiving an overwhelming response. He added that a lot of prospective customers approached the company to enquire if they could buy an RE, and hence setting up a dealership comes as a next natural step.
In order to keep up with the rising demand and maintain the growth momentum, Royal Enfield is working on to set up its third manufacturing plant near Chennai. The company has just launched the Himalayan adventure tourer and is working on introducing a twin-cylinder model in 2017.
Royal Enfield Classic 500 Blue Lagoon
Royal Enfield Classic 500 Chrome
Royal Enfield Classic 500 Battle Green
Royal Enfield Bullet 500 Forest Green
Via – Irishtimes.com