Rudratej Singh will be based in Gurgaon, and reports to Siddhartha Lal, Managing Director & Chief Executive Officer, Eicher Motors Ltd. The MD welcomes Rudy, who joins Royal Enfield after a career spanning two decades in emerging and developed markets for global brands and businesses. His marketing mix development and brand equity management experience is peppered by global perspective matches Royal Enfield’s aim to be global leaders in the mid-sized motorcycling segment.
Rudratej Singh will be instrumental in building thought leadership for Royal Enfield. He will lead the motorcycle brand’s commercial business. Responsibilities include global sales and after sales, brand and marketing, new product strategy, business ops for apparel, accessories, and others.
Prior to this, Rudratej was based in Singapore with Unilever as Vice President – South Asia, HPC & Foods Marketing Operations. He has lead brands and businesses gain market share. Royal Enfield’s strategic brand focus looks to evolve organisation structure to attract global talent and triumph in the global mid-sized motorcycle segment.
Rudratej Singh says Royal Enfield is on an exciting journey with record growth in recent months, challenging business and brand conventions. He looks forward to establishing Royal Enfield as the most iconic motorcycle brand.
In 2012, Rudratej was awarded ‘Marketer of the year’ by World CMO Council in Singapore. He is part of the Asia CMO board and a regular speaker at marketing forums. His ride is a Royal Enfield Continental GT, and he is a renowned corporate amateur golfer.
In August 2014, Royal Enfield appointed Rod Copes as President, North America where he is responsible for Royal Enfield business growth in top export markets, United States and Canada. For 2014, Royal Enfield reported 302591 units sold over 178120 units sold in 2013, equating to 70 percent growth. Domestic growth too was reported at 70 percent, while exports grew by 46 percent.