June 2019 automobile sales hasn’t been quite the mid-year blockbuster it could have been. In the backdrop of a dismal market, Royal Enfield too is dealing with severe sales contraction. Down 24.12 percent.
REs bestseller, Classic 350 has had the biggest sales decline in terms of volume. It’s the company’s bestseller. But June 2019 sales decline was at a whopping 32.99 percent, down to 33,790 units. Classic 350 sales were reported at 50,426 units in June 2018.
Bullet 350 sales have remained stable with marginal sales decline at .44 percent. Sales is down to 10k units from 10,044 units sold in June 2018. Electra 350 sales is down 9.75 percent to 2,694 units. In June 2019, Electra 350 sales were reported at 2,985 units.
Thunderbird 350 sales decline stands at 9.23 percent. June 2019 sales is down to 4,749 units, down from 5,232 units sold in June 2018. Thunderbird 500 unit sales is down 72.05 percent. While the number seems dramatic, on paper the decline isn’t damaging considering the low sales volume. Sales is down to 97 units in June 2019 from 347 units sold in June 2018.
Bullet 500 sales have quite literally halved. Sales is down 51.41 percent to 138 units, down from 284 units sold in June 2018.
Himalayan sales are up 29.83 percent. Sales in June 2019 stood at 1,223 units, up from 942 units sold in June 2018. Classic 500 sales is down to almost a quarter. At 72.51 percent sales decline, sales is down to 640 units. In June 2018 Classic 500 sales were up at 2,328 units. For the 650 Twins there’s no base sales month for comparison as the bikes were launched only recently. June 2019 sales is reported at 1,751 units.
In all, Royal Enfield sales is down to 55,082 units, down from 72,588 units sold in June 2018. As Royal Enfield braces for a tough tide, the 2020 Royal Enfield Thunderbird X BSVI FI model has been spied testing and so have new gen Classic and Thunderbird motorcycles with BS6 FI engine.
