Royal Enfield sales increased by 23 percent in October 2019 to 67,538 units as compared to sales of 54,858 units sold in September 2019. This was due to the positive effect seen during the festive season and a silver lining to Royal Enfield sales which had been facing some constraints over the past few months.
From among the company lineup, it was the RE Classic 350 and Bullet 350 which contributed to over 80 percent of total sales. There were a total of 38,936 units of the Classic 350 and 15,454 units of the Bullet 350 sold in the past month. Though sales of the Classic 350 dipped 15.63 percent from 46,148 units sold in October 2018, it rose 32.5 percent as compared to 29,376 units sold in September 2019.
Bullet 350 sales saw a significant increase of 34.96 percent when compared to 11,451 units sold in October 2018 and a 24.64 percent increase as compared to 12,399 units sold in September 2019. The Classic 350, the company’s highest selling product is now offered with single channel and dual channel ABS and new colour options along with various customisation options to draw even more attention from buyers in its segment.
The Royal Enfield Electra 350 and Thunderbird 350 featured at Nos. 3 and 4 on the list of best selling models in the company lineup with sales at 5,613 units and 4,108 units sold respectively in the past month. The 2020 Royal Enfield Classic and 2020 Royal Enfield Thunderbird have been spied in production ready guise and will come in with BS6 compliant engines as well as some improved styling.
Royal Enfield Interceptor 650 and Continental GT 650, launched last year, was at No.5 with sales at 1,724 units in the past month, down 7.11 percent as compared to 1,856 units sold in September 2019. Last month, Royal Enfield also introduced some minor cosmetic changes to the RE 650 Twins with no increase in prices.
The Royal Enfield Himalayan saw total sales of 1,172 units in the past month, down 16.52 percent as compared to sales of 1,404 units sold in September 2019 but marginally higher as compared to 1,089 units sold in October 2018. Royal Enfield is readying an updated BS6 Himalayan for January 2020 with new colour schemes and minor feature updates and an increase in price to Rs.1.90 lakhs as against a current price of Rs.1.81 lakhs.
Royal Enfield’s Classic 500, Thunderbird 500 and Bullet 500 were at the bottom rungs of the sales charts in October 2019 as was a similar case in September 2019 while it was only sales of the Thunderbird 500 which increased marginally while the other 2 models noted a significant dip in sales.