Royal Enfield says that demand for their motorcycles is on the rise, but there are constraints due to breaks in supply chain
Even though footfall is increasing at dealerships, most two-wheeler manufacturers continue to report negative YoY growth. The situation was the same in July for most manufacturers including Royal Enfield. The company sold a total of 37,925 units in July, which is YoY loss of –22.89%. Royal Enfield sales during the same period last year was 49,182 units.
Royal Enfield domestic sales
Talking about sales performance of individual products, Classic 350 continues to the bread and butter of Royal Enfield. In July, a total of 25,534 units were sold, resulting in YoY loss of -13.26%. A total of 29,439 units of Classic 350 were sold during the corresponding period last year. Classic 350 was among the first Royal Enfield bikes to get BS6 update.
The company is currently testing the next-gen Classic 350, which is expected to be launched during the festive season. New Classic 350 will have a range of upgrades such as all-new platform, refreshed exteriors, and semi-digital instrument cluster.
Next in the list is Bullet 350 with 7,112 units sold in July. YoY sales are down -18.06%, as compared to 8,680 units sold in July last year. Bullet 350 was upgraded to BS6 in March. Apart from the engine, it did not have any other major updates. At third place is Electra 350 with 3,742 units sold in July. YoY sales have almost doubled in comparison to 1,943 units sold in July last year. Electra is the only motorcycle to register positive growth in July 2020.
The enticing 650 twins take the fourth place with 1,058 units sold in July. YoY sales have more than halved, as compared to 2,225 units sold in July last year.
The highly capable off-roader Himalayan is placed at fifth place with 479 units sold in July. Himalayan YoY sales have dropped by -70.41%, as compared to 1,619 units sold in July last year. It appears that off-roading has taken a backseat in the times of Covid-19. Royal Enfield motorcycles that did not even open their account in July include Thunderbird 350, Bullet 500, Classic 500, and Thunderbird 500.
Royal Enfield Exports
Exports have turned out to be even worse for Royal Enfield in July in percentage terms. A total of 2,409 units were exported, which is YoY loss of -51.85%. A total of 5,003 units were exported during the same period last year.
As compared to domestic sales, the exports list of RE motorcycles is almost upside down. Leading the pack in July is 650 twins with 1,274 units sent overseas. Export numbers have more than halved, as compared to 2,570 units exported in July last year.
Next is Himalayan, which seems to be doing much better in international markets. One key reason could be its affordable pricing. A total of 825 Himalayan motorcycles were exported in July, as compared to 910 units in July last year. YoY loss stands at -9.34%.
Other RE motorcycles in the list include Classic 500 (213 units), Classic 350 (41), Thunderbird 350 (40), Bullet 500 (15), and Electra 350 (1). Motorcycles with zero exports include Bullet 350 and Thunderbird 500.
| No | Royal Enfield Domestic | Jul-20 | Jul-19 | Diff | % |
|---|---|---|---|---|---|
| 1 | Classic 350 | 25,534 | 29,439 | -3,905 | -13.26 |
| 2 | Bullet 350 | 7,112 | 8,680 | -1,568 | -18.06 |
| 3 | Electra 350 | 3,742 | 1,943 | 1,799 | 92.59 |
| 4 | 650 Twins | 1,058 | 2,225 | -1,167 | -52.45 |
| 5 | Himalayan | 479 | 1,619 | -1,140 | -70.41 |
| 6 | Thunderbird 350 | 0 | 4,471 | -4,471 | -100.00 |
| 7 | Bullet 500 | 0 | 94 | -94 | -100.00 |
| 8 | Classic 500 | 0 | 627 | -627 | -100.00 |
| 9 | Thunderbird 500 | 0 | 84 | -84 | -100.00 |
| – | Total | 37,925 | 49,182 | -11,257 | -22.89 |
| No | Royal Enfield Exports | Jul-20 | Jul-19 | Diff | % |
| 1 | 650 Twins | 1,274 | 2,570 | -1,296 | -50.43 |
| 2 | Himalayan | 825 | 910 | -85 | -9.34 |
| 3 | Classic 500 | 213 | 533 | -320 | -60.04 |
| 4 | Classic 350 | 41 | 488 | -447 | -91.60 |
| 5 | Thunderbird 350 | 40 | 18 | 22 | 122.22 |
| 6 | Bullet 500 | 15 | 484 | -469 | -96.90 |
| 7 | Electra 350 | 1 | 0 | 1 | – |
| 8 | Bullet 350 | 0 | 0 | 0 | – |
| 9 | Thunderbird 500 | 0 | 0 | 0 | – |
| – | Total | 2,409 | 5,003 | -2,594 | -51.85 |
