Royal Enfield sold a total of 76,087 motorcycles in March 2018, a growth of 27% over sales of 60,113 units in March 2017. Their total motorcycles sales in India during the past month stood at 74,209 units as against 58,549 units sold in March 2017. Motorcycle exports in March 2018 were at 1,878 units as compared to 1,564 units exported in March 2017.
Royal Enfield, the two wheeler division of Eicher Motors also closed financial year 2017-18 with a 23% increase in motorcycle sales with 820,492 units sold as against 666,490 units sold in the 2016-17 period.
Domestic motorcycle sales were at 801,230 in 2018 as against 651,107 in 2017, up 23% while international sale surged 25% in FY 18 with 19,262 units exported as against 15,383 units exported in FY 17.
Apart from increased sales, Royal Enfield has also announced its foray into Argentina. The company has opened its first flagship store in the capital Buenos Aires which will take care of sales, service and supply of spares. Grupo Simpa has been appointed as the company’s dealer partner in Argentina as the country becomes the third after Brazil and Colombia in Latin American region to get an exclusive Royal Enfield store.
Royal Enfield now gears up for One Ride on 8th April. One Ride will be held in 28 countries on Sunday 8th April 2018 bringing all Royal Enfield enthusiasts together. One Ride is being organized in over 114 cities in India and in 28 countries across the globe. Tour of Nepal gets off to a start from 14th April and this is the 7th Edition of Royal Enfield Himalayan ride being conducted in the Himalayas which will conclude on 29th April.
Royal Enfield is the leader in the 300-500 cc motorcycle segment in India. They own 80% of the segment. Bajaj is aiming to eat into their share. The Dominar and the Haathi Mat Palo campaign was launched for that purpose. But it has had not expected effect. Now, they have tied up with Triumph, to launch new motorcycles in the sub 500 cc segment to take on RE.