Royal Enfield Thailand chapter commences, dealership appointed

Thailand becomes one more market where Royal Enfield marks its entry as part of its global expansion plans. Royal Enfield presents its range of bikes that includes Bullet 500cc, retro-street models Classic 500cc and Classic Chrome, and Continental GT (535cc) cafe racer at the 32nd Thailand International Motor Expo 2015 being held from December 2-13, 2015. Royal Enfield has also announced retail operations in Thong Lor, Bangkok which will be conducted via their exclusive partner General Auto Supply.

Over the past few months, Royal Enfield has expanded globally to cities such as London, Madrid, Paris, Dubai, Bogota and Medellin and now adds Thailand to the list. General Auto Supply will be in-charge of sales, service and after market faculties for Royal Enfield in the region while latest gear and accessories from the Royal Enfield collection will also be on offer for Thailand markets.

Below are some photos from the Royal Enfield stall at the 2015 Thai Motor Expo.

Thailand is among the larger of two wheeler markets globally, especially where leisure biking is concerned. Royal Enfield expects to note overwhelming demand in Thailand where the company will concentrate on the midsized segment with 250-750cc models being presented through its local dealership.

Royal Enfield, a part of Eicher Motors is the oldest motorcycle brand in continuous production. Dating back to 1901 in Reddich, England, the company has noted increased growth over the past 5 years. 2014 saw global sales of Royal Enfield models touch 300,000 units. During calendar year 2015, the company aims to produce 450,000 units while this figure should touch 900,000 units by the end of 2018. Royal Enfield operates from two manufacturing units, while a third facility is being planned in Tamil Nadu, India.

Their next launch is the Himalayan, which has been spied on test in India. The new Royal Enfield Himalayan will be a off-road tourer, based on a new platform and powered by a new 410 cc single cylinder engine. Below are some spy shots of the same.

RE Himalayan

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