The Yamaha Ray Scooter being boldly marketed as the two wheeler for women is available now for a launch price of Rs 46,000 ex-showroom Delhi. As Yamaha Motors got ready to bring in their new Yamaha Ray into markets today, it is sure to bring a ray of hope to young collegians and working women alike. Going forward, India Yamaha Motor is hopeful of 20% scooters market share by 2016. While they haven’t come under heavy criticism for their client specifications, namely it’s a women’s bike, one can only hope this doesn’t act as a deterrent.
Yamaha signed Deepika Padukone to endorse its scooter range, and the assembly stages see the involvement of women. That apart there is also a women’s training program that is being announced.This new gearless two wheeler launched for the Indian two wheeler market this morning, came forth with an expected price range of Rs.45,000 to Rs.50,000. Having been endorsed by the young, sporty Bollywood actress Deepika Padukone adds appeal to the young and restless and Yamaha Motors has commenced bookings of this lightweight and easy going scooter.
Yamaha Ray is an 113cc scooter with an average of about 45 km per liter. It will be produced from the company plant in Surajpur, Uttar Pradesh which has an annual capacity of 6 lakh units while the company expects to reach the 10 lakh sales figure on introduction. To make its launch even more exciting, Yamaha Motors had introduced a new ‘Guess and Win Contest’ wherein the first 1000 persons to book their Ray will also be offered special Yamaha branded merchandise. All entrants have to do is to guess the actual price at which Ray will be launched. The contest was open only till yesterday. As Yamaha Ray gets ready for the Indian market, other two wheelers like Honda Activa, Suzuki Access, Mahindra Duro and Hero Maestro welcome in an able competitor.