Land Rover strengthens Satpuda Landscape Tiger Programme support
Land Rover continues its global partnership with Born Free Foundation with Satpuda Landscape Tiger Programme (SLTP). Born Free Foundation is a key partner to SLTP,which was established with University of Oxford’s WildCRU ten years earlier. Of 2200 Bengal tigers in India, about 350 call Satpuda Hills home.
Satpuda forests of Madhya Pradesh and Maharashtra are the best hope to saving the Bengal tiger in the wild. A network of seven Tiger Reserves are connected by forest corridors, making it the largest tiger habitat in India.
Born Free Foundation is restructuring existing projects through a partner network operating in the region. This includes funding specific needs, and improved communication, so, limited resources are leveraged to protect wildlife. The approach addresses most urgent needs of those living close to tigers. A highly-motivated team of Indian conservationists are responsible to carry out Satpuda Landscape Tiger Programme activities through promotion of the needs of Bengal tigers with focus on healthcare.
In 2014, SLTP educated 16,000+ children in environmental issues, and delivered health services to over 15,000 people living in rural villages. Legal opposition has been initiated against environmentally damaging projects in support of providing environmentally sustainable livelihoods. Land Rover supports SLTP Mobile Health Units, co-ordinated by NCSA and SF for free medical treatment and medicines.
Mark Cameron, Global Brand Experience Director, Jaguar Land Rover says Satpuda Landscape Tiger Programme project further strengthens the relationship with Born Free Foundation to help protect Bengal tigers, and their surrounding communities. Working with SLTP partners helps bolster conservation strategies with healthcare and education programmes focused on key conservation messages across tiger reserves. Collaboration with SLTP partners and local communities is crucial to save the tiger and human population living in close proximity.
SLTP project is supported by all terrain Land Rover vehicles that enable the team to reach difficult areas, and safely and carry out personnel and equipment in challenging locales. Land Rover had earlier collaborated with the Born Free Foundation to launch a book that tracks tigers across the Indian landscape. Tracking the Tiger is written and crafted by Narayan (Bob) Rupani. SLTP senior partners include Bombay Natural History Society, Born Free Foundation, Corbett Foundation, Conservation Action Trust, Nature Conservation Society Amravati, Satpuda Foundation, Tiger Research and Conservation Trust, and
Wildlife Conservation Research Unit.