Shell Advance along with Star Sports will be airing a bike series known as Freedom Riders Asia which will be hosted by avid bike enthusiast Charley Boorman. This six- part series will see Charley Boorman explore biking cultures in six Asian countries namely: India, Vietnam, Thailand, Philippines, Malaysia and Indonesia.
Through these series Shell will showcase how their range of motor oils for two stroke and four stroke vehicles are beneficial in maintaining bikes. The series will also aim to connect riders from these countries and enhance the passion showcased by those taking part in adventure activities. Through these series Charley will not only delve into the biking culture of a respective country but will also take time to engage with the local population and enjoy the culture.
Charley Boorman toured India on a Royal Enfield travelling through Coorg, Ooty and Munnar. He was kept company by avid bike enthusiast Sundeep Gajjar (aka MotoGrapher). Sundeep Gajjar rode a Ducati Multistrada, and Charley took the Royal Enfield Bullet 350 for a ride.The road trip ended at Kochi where he was joined for a press conference Gul Panag and Mr. Kar Tai Koh, the global brand manager of Shell Advance. Freedom Riders Asia will be broadcast on leading sports channel STAR Sports and will be promoted across FOX internationals channels in Asia like Nat Geo, FOX and FX.
Shell Lubricants India Managing Direction Nitin Prasad said: “Freedom Riders Asia is all about celebrating and connecting bikers around Asia, while offering an entertaining travel and adventure experience to a wider audience. Importantly, through Charley, it is also a further expression of what Shell Advancestands for – enabling bikers to enjoy every ride and experience freedom through effortless mobility on the road.”
Simeon Dawes, Senior Vice President of Fox One Stop Media said, “Freedom Riders Asia is being developed specifically for the Asian audience as Asia has a growing population of adventure and travel enthusiasts. We are confident that audiences will appreciate and enjoy the places and activities that Charley will visit and experience, especially due to the local colours and flavours showcased.” “We are delighted that Shell Advance has collaborated closely with usto produce this programme with an innovative show concept aimed at further engaging with the audiences on a deeper level.”
Charley Boorman, host of Freedom Riders Asia said, “Bikes have always been my passion, and I’ve always loved Asia and its diversity. What’s fantastic about Freedom Riders Asia is that the programme is enabling these passions to collide and I’m really looking forward to embarking on the bike trip of a lifetime”. “I’m going to be meeting great local biker groups who will teach me a thing or two about riding in their part of the world and I cannot to wait to get over to Asia to feel the sun on my face, and feeling of freedom on the back of a motorbike!”
Talking about his India experience in the conference, Mr Charley Boorman said “It was an experience of a lifetime to ride through the scenic Coorg –Munnar route, which undoubtedly is an ultimate riding wonder. I also had a great time experiencing the local biking culture, chatting to the local people, learning about different traditions and performing some very interesting challenges. All in all, a great experience and I would love to come back to India.”
Mr. Kar Tai Koh, Global Brand Manager of Shell Advance said, “Freedom Riders Asia as a programme celebrates the spirit of biking across Asia, while at the same time, offers an entertaining travel and adventure experience. Through Charley, it is also a further expression of what Shell Advance stands for – enabling bikers to enjoy every ride and experience freedom through effortless mobility on the road. We chose Charley to represent the programme as we believe he is one of the most suited people around, being a true biker at heart and a familiar face that bikers in this part of the world can resonate with.”
Gul Panag, the much celebrated Indian actor who accompanied Charley for the Press Conference and co-hosted the Indian chapter of the show with him, too was happy with the show. She has been an avid bike enthusiast and had earlier made news during her marriage as her groom’s procession came on bikes. She said, “It is a wonderful format and the entire show is a complete package of adventure and thrill. Being a biker myself and understanding the biking community at large, I am really hopeful that the show would instantly establish connect with the audience. Charley has been a fantastic host and a true biker.”