Shell India will choose winners on a daily basis as well as on a weekly basis. There’s also a chance to be the Grand Prize winner who will win a Bajaj Pulsar 150. Yyaayy consumer campaign is an extension of the Shell Advance TVC themed ‘Enjoy Every Ride’, which aired on October 11, 2013. The TVC depicts real bikers on the road with ‘Yyaayy’ graphic illustrations symbolizing their joy and expression of freedom. Yyaayy campaign embodies Shell Lubricants’ commitment to bikers through its range of Shell Advance motorcycle oils, which are designed to keep bikes healthy and protected, leaving bikers free to enjoy every ride.
Mansi Tripathy, CMM Shell Lubricants India, said: “It has been a great year for Shell Lubricants having launched many innovative brand campaigns as an effort towards engaging with our audiences. We have particularly received an overwhelming response to our ‘Enjoy Every Ride’ campaign. We reached over 8 lakh of our target audience through the TVC and on the digital media. This success has prompted us to extend the campaign to a larger online platform that can also be linked to social media”
Shell India Yyaayy contest participants need to do is log on to the Shell India website and post their Yyaayy moment story online. Participants can also share their story on social media channels and get friends to vote in order to improve their chances of winning.