India gets Shell Advance Ultra with PurePlus Technology
Shell’s most advanced motorcycle oil developed from natural gas was unveiled this weekend at India Bike Week at Vagator, Goa. Shell Advance Ultra with PurePlus Technology is manufactured using a Gas-to-Liquid (GTL) process for a base oil with devoid of impurities found in crude oil. Nitin Prasad, Managing Director, Shell Lubricants India says the motorcycle oil is testimony to Shell’s from-track-to-road philosophy. Shell’s investment in research and development is huge, enabling the company to leverage tech leadership and innovation in the lab and track, and transfer them to daily use products.
With number of motorcycles increasing on Indian roads, Shell Advance Ultra with PurePlus Technology looks to better bikers riding experiences in an environ of varied climatic and geographical conditions. Akhil Jha, Vice President, Technical, Shell Lubricants India says Shell Advance Ultra with PurePlus Technology offers viscosity stability to protect a bike engine in tough conditions.
Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India is delighted to launch to launch the company’s most advanced motorcycle oil today at India Bike Week. With Shell Advance Ultra launch, Indian bikers a clean bike engine with better protection. Alisha Abdullah, the country’s first and only female superbike racer expressed excitement as bikers can derive maximum power from their bikes, and was keen to use it.
Shell PurePlus Technology use in synthetic base oil offers higher levels of cleansing and protection. Produced at the Pearl Plant in Qatar, natural gas is extracted from Qatar’s North Field. Shell Advance Ultra with PurePlus Technology will be available in the Asia-Pacific region starting this year. In India, it is now available at a price tag of Rs 827.