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Shell Advance Yyaayyy campaign winner Saurabh Singh rides home Bajaj Pulsar

Shell Advance India Yyaayy campaign

Shell Advance’ 3 week long Yyaayyy campaign had invited entries from bikers across India to share their unique biking stories. Saurabh Singh from Delhi triumphed and took home the winning prize, a Bajaj Pulsar. His winning entry penned his bike journey from Noida to Ladakh.

Shell Advance India Yyaayy campaign“I am very excited about winning this prize. The Shell Advance Yyaayy contest was really fun as I got a chance to share my favourite bike memory. Winning the contest was even special as the story was acknowledged and now I am sure I will create many more memories with my new bike. I would like to thank the Shell team for this,” Saurabh said.

Mansi Tripathy, CMM Shell Lubricants India said, “We are happy to see the response and excitement amongst consumers for the Shell Advance Yyaayy contest. We want to thank all the participants for sharing their Yyaayy moments with us and would like to congratulate Saurabh on winning the Grand Prize. At Shell Lubricants, we strive towards creating memories for consumers through our products and campaigns. Shell Advance is a motorcycle oil that is developed with a special formulation that increases the reliability of oil performance thus giving a great riding experience. We will continue to develop similar campaigns for consumers to delight them.”

Shell Advance caters to bikers’ daily needs so their ride experience isn’t compromised, while focusing on freedom on the road. Shell Advance motorcycle oils deliver effortless mobility under varied conditions. Shell Yyaayy campaign saw contest winners on a daily and weekly basis and was an extension to the Shell Advance ‘Enjoy Every Ride’ TVC launched earlier.


About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

Email - nabanita@rushlane.com