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Project M ain’t a Bond feature but a Shell concept city car

Project M Shell concept city car sketch
Project M: Shell concept city car sketch

Shell is working with Gordon Murray and engine specialist Osamu Goto to co-engineer an ultra-compact, efficient city car.

Shell concept city car works around an internal combustion engine, and will be unveiled in November 2015. Shell concept global city car depends on light-weight engineering, streamlining, and driveline efficiency. Once built, the city car will be tested on road. The concept caters to maximising personal mobility while minimising energy use.

Project M Shell concept city car sketch

Project M: Shell concept city car sketch

Shell concept city car looks takes pointers from congested cities where by 2050, up to three quarters of the world’s estimated nine billion people could be living. The collaboration called Project M sees the involvement of Shell Lubricant Technology Team, Gordon Murray Design Group and engine specialist Geo Technology. The co-engineering project will ensure that development of lubricants, engine and vehicle will be integrated.

Shell concept city car fluids will be specifically designed to make available a motor oil that complements and enhances overall vehicle efficiency. Common notion points to oil, greases and fuels being added at the end of a concept-car build project. Shell car will establish what can be achieved when its products are integrated into design from the start.

Shell Concept City Car Project M

Gordon Murray Shell Concept City Car drawing for Project M

Selda Gunsel – Vice President Lubricants Technology says since working with Gordon Murray Design team on T25 car in 2010, Shell has given further thought on how to deliver a complete rethink of the car, using minimal energy. Shell car will demonstrate a new level of efficiency by working with vehicle and engine makers during design and build.

previously all three parties collaborated in 1988 on Ayrton Senna and Alain Prost’s Honda-powered, Shell- fueled race cars. The F1 cars won all but one GP that season, a record that remains unbeaten. Shell sponsored the first car and engine Gordon Murray built, when he was 19. Project M is being launched at the Americas round of Shell Eco Marathon in Detroit (9-12 April 2015).


About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

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