The 3 month long promo is on from from April to June 2014. Participants need to share their unique car stories through pictures and videos on Instagram and Twitter using the hashtag #Mycar. Content can also be or uploaded on Shell’s website. the winner will be given guided tours of the F1 paddock. Shell Helix will organise a Scuderia Ferrari team garage tour to see Ferrari’s 2014 Formula One challenger, the F14 T. A visit to Shell’s state-of-the-art trackside laboratory where the most advanced blends of Shell fuels and lubricants are analysed each race weekend will also be accesible.
“Shell Helix Ultra is our most advanced passenger car motor oil yet. It is specially designed to meet the needs of the latest engines. Shell and Ferrari have more than 60 years of relationship and the work we do alongside ScuderiaFerrari in Formula One provides us an invaluable platform for the development of our on-road products,” said Mansi Madan Tripathy, CMM Shell Lubricants India, “We are very excited to organise this exclusive Formula One experience to share our passion for innovation with our discerning customers and to give them the opportunity to witness the performance of Shell Helix motor oils up-close.The Global Promotion has already been running in India and over the last one month and we have received an overwhelming responsewith 330 entries.We look forward to more excitement over the next two months and hope that one of our Indian consumers will get to experience the Grand Prix in the Shell way.”