Skoda Auto India has appointed British Advertising Agency (BBH) in the country as their new advertising agency. BBH India will now be responsible for Skoda’s creative communications campaigns for their vehicle portfolio in the Indian auto market. BBH will be responsible for Skoda Auto India’s corporate initiatives, upcoming launching of new vehicles, and existing portfolio of their existing car ranges in the country. This includes the Fabia, Laura, Yeti, Superb, and Rapid.
Brand Head ŠKODA Auto India & Member of the Board Sales & Marketing, Thomas Kuehl had this to say, “Ever since its arrival in India, ŠKODA Auto has constantly been evolving to suit the demands of the Indian consumers. Effective communications and daily engagement with our customers is an essential requirement to enforce our corporate identity – ‘Simply Clever’ together with our value for money proposition. Moving ahead, we welcome BBH as our new communications and strategic partner.”
Head of Marketing, ŠKODA Auto India, Kamal Basu says, “In today’s media savvy era, it is imperative that one builds their brand’s image through sharp and effective communication strategies. We are expecting our association with BBH to be a successful one, interspersed with memorable campaigns for our various products and corporate initiatives.”
Managing Partner, BBH India, Mr. Partha Sinha had this to say, “ŠKODA is a fantastic brand and has built a great reputation in India. We are delighted to have the opportunity of taking the brand forward. We are confident that we will be able to use our strategic and creative capabilities to create communications that have the well-known BBH ingredients of Intelligence and Magic.”
Sensing the need to go forward in the country and meet the demands of their Indian customers is the primary aim of Skoda Auto India. The company has been continually striving to build on their brand image to stay ahead in the competitive market and is looking forward to BBH to bring out creative campaigns to showcase their various vehicles in the right light.
Bartle Bogle Hegarty is a British advertising agency with over 30 years of experience. The company has offices in London, Singapore, Shanghai, Sao Paulo, New York and Mumbai employing over 900 staff. Leading global brands like Audi, Vodafone and British Airways are some of their esteemed customers. BBH is looking forward to be given the opportunity to take on the Skoda brand and are confident of their creative capabilities to take the company forward.