What is it that Skoda Auto and Satyamev Jayate have in common? Both “Let Truth Prevail’ and it is just for this reason that Skoda Auto have tied up with the Star TV Show as their official car partners. The show will see none other than Aamir Khan make his debut on the small screen as it goes on air across India in a host of different languages so as to reach 400 million households across the country.
Skoda Auto also has these very same values of Truth and trustworthiness in their products, services and dealings with their customers and it is very apt that they be associated with the program.
Skoda Auto India is proud to be associated with the program as their official car partners as it is set to launch on May 6th 2012. For the sponsorship of the program Star Networks have roped in two main and six associate sponsors. Skoda Auto India as main sponsors will be provided with an opportunity to reach out to over a million households and portray themselves as the most trustworthy and dependable auto manufacturer in the country.
Press Release: ŠKODA AUTO India announces their association with Satyamev Jayate
> ŠKODA AUTO India is the official car partner of Star Network’s Show – Satyamev Jayate
> The show will see Aamir Khan make his debut on the small screen
> Satyamev Jayate will simultaneously go on air in multiple languages across the Star TV network in India
ŠKODA AUTO India is proud to announce their association with Satyamev Jayate – the show that will mark superstar Aamir Khan’s television debut on Star Network. Satyamev Jayate will be aired across multiple channels on the Star network, reaching out to more than 400 million viewers across the country.
ŠKODA intends to strike a chord with the Indian audience through their association with Satyamev Jayate. The show is a reflection of the core values that ŠKODA AUTO stands for. It provides a brilliant opportunity for ŠKODA to reach out to millions of households across the country which the network plans to touch through this programme.
About this association, Mr. Kamal Basu, Head – Marketing, ŠKODA AUTO India said, “ŠKODA India is extremely proud to be associated with Satyamev Jayate – a show that will connect with the Indian audience not just due to its content, but also its contemporary relevance. Having spent a decade in India, we felt that this association has come at the right time for the brand and will further strengthen ŠKODA’s values in the minds of our target audience. We expect this partnership to be effective and successful due to Aamir Khan’s powerful first time presence on TV and Star’s network strength.”
Talking further about the new show, Ms. Gayatri Yadav EVP, Marketing – Star Network says, “The show marks Aamir Khan’s debut on Indian television and will push the frontiers of programming to deliver content that is differentiated, impactful and engaging. It is a show that best reflects Star network’s vision of “Inspiring a Billion Imaginations” and is the only show to be simulcast across the length and breadth of the country in multiple languages, making it a truly a universal show.”
Satyamev Jayate will be aired on all Star TV channels, starting Sunday May 6th, 11 am onwards.