New Skoda global dealership format to be enforced by Jan 2016; non-compliant outlets may vanish

In an attempt to upgrade its dealerships to global standards, Skoda Auto had prescribed stringent standards and new layout blue prints to its existing dealers in 2013, with renovations starting from Czech Republic. Since most of the brand’s 211 Czech outlets were established in early 90’s when only one product was sold, the showroom area is smaller but with a current portfolio of 6 products, larger outlets are imperative.

New SKoda global dealership format front
New Skoda global dealership format requires more space than older outlets and a comprehensive renovation.

According to the new dealership mandate, dealers are urged to rebuild the showroom with larger dimensions in addition to adopting the new design theme and layout. A good number of Skoda outlets in the home market have already been upgraded and it’s reported that response from the customers has been very positive.

It’s only a matter of time before Skoda Auto applies its new global dealership format globally as well. Czech media reports suggest that deadline for the local dealers would be January 2016. The service centres would also see a comprehensive upgrade to enhance customer experience.

New SKoda global dealership format interior
Outlets which could not adopt the new layout would go out of business.

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Considering that Skoda India could do with a boost in customer experience at dealerships and service centres, new format would be beneficial. We expect the change to take effect in India sometime towards the end of next year or early 2017 by when, the VW-owned automaker would have hopefully upgraded its Indian product portfolio with new Rapid and Fabia.

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