Czech car maker has revealed the European Rapid sedan at the ongoing Moscow International Auto Show (MIAS) in Russia. Apart from the Rapid, Skoda has also unveiled a special edition of their SUV, Yeti specially for Russian car buyers. Named Yeti Sochi, the special edition of Yeti is designed to as a preview to Skoda’s sponsorship of the 2014 Winter Olympics. Yeti Sochi will be available at Skoda dealerships in Russia from 2013.
Yeti Sochi is powered by a 1.8L petrol TSI engine mated to a six speed DSG transmission, generating max output of 150 bhp. Skoda has also made the world debut of Yeti 1.4 TSI DSG in Moscow at the MIAS.
Prof. Dr. h.c. Winfried Vahland, CEO, Skoda Auto, said, “Russia is a pillar of our international growth plans and has a central importance for our 2018 growth strategy. This country is one of the world’s strongest-growing market and offers tremendous potential for Skoda. We intend to resolutely continue our dynamic development of recent years. We will have more capacity in the future so as to further raise our sales in Russia.”
Moscow Image: AutoCar
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ŠKODA AUTO at the Moscow International Automobile Salon 2012
?Brand’s strong showing reaffirms ŠKODA’s growth ambitions
Yeti Sochi special model exclusively for customers in Russia
ŠKODA Rapid comes to Russia; Production in Kaluga from spring 2014
ŠKODA Yeti 1.4 TSI DSG in world debut in Moscow
ŠKODA deliveries in Russia grow 41.5 per cent to 54,700 during first seven months of 2012, set new record
?Moscow/Mladá Boleslav, August, 2012 – A strong showing at the Moscow International Automobile Salon (August 29th to September 09th, 2012) underscores Czech carmaker ŠKODA’s growth ambitions in Russia. On display for the first time in Moscow is the ŠKODA Yeti Sochi. This special model provides a preview of ŠKODA’s sponsorship of the 2014 Winter Olympics and will see its sales debut in Russia in 2013. ŠKODA confirms the market launch of Rapid compact saloon in Russia. The Rapid for Russia will run off the line at Volkswagen’s Kaluga plant from spring 2014. In addition, ŠKODA presents its current model palette as well as the ŠKODA Yeti 1.4 TSI in combination with DSG, a seven-speed double clutch transmission.
?”Russia is a pillar of our international growth plans and has a central importance for our 2018 growth strategy,” says ŠKODA CEO Prof. Dr. h.c. Winfried Vahland. “This country is one of the world’s strongest-growing market and offers tremendous potential for ŠKODA. We intend to resolutely continue our dynamic development of recent years. We will have more capacity in the future so as to further raise our sales in Russia,” says Vahland. By the year 2018, ŠKODA aims to raise its worldwide sales to at least 1.5 million per year thanks to a model offensive. This will involve ŠKODA launching a new or revised model every six months on average worldwide. It is the largest model offensive in the company’s history and is sure to affect the model palette in Russia as well.
The ŠKODA Yeti Sochi is a reference to the venue for the 2014 Winter Olympics by the Black Sea. ŠKODA will be participating in this large-scale sports event, for which Volkswagen Group Russia has committed to an automobile partnership. The candy-white ŠKODA Yeti Sochi special model, shown in Moscow for the first time, impresses with special Winter Games branding, lavish trim, four-wheel drive, powerful engine and automated 6-gear double-clutch transmission. Its 1.8 TSI petrol engine puts out 112 kW. Market launch will be in 2013.
Playing an important role for the brand in Russia will be the new ŠKODA Rapid. Positioned between the ŠKODA Fabia and the Octavia, the Rapid is to be launched as the brand’s sixth model line on the Russian market. It will be made at Volkswagen Group’s Kaluga plant from spring 2014. ŠKODA is currently evaluating whether an earlier market launch involving imported cars is feasible.
“The ŠKODA Rapid sets new standards in the compact saloon segment and is certain to further strengthen our favourable position especially in Russia,” says Vahland. “We are convinced the Rapid will prove extremely popular with Russian customers and become a success in this country. The ŠKODA Rapid is a roomy, elegant and affordable car for families, impressing with clever solutions, cutting-edge technology and high efficiency,” says Vahland. In marketing the Rapid, ŠKODA is especially targeting families looking for a roomy, affordable first car in ŠKODA’s accustomed quality.
Also debuting in Moscow is the Yeti 1.4 TSI DSG. This is the first time ever a combination of a 1.4 litre petrol engine and a double-clutch transmission is available in a ŠKODA Yeti. This compact SUV shines in its classy black magic “Elegance” trim, impressing with a powerful 90 kW engine and a convenient automated 7-speed double-clutch transmission. It will be launched in Russia in early 2013.
In pursuing its growth goals, ŠKODA is starting from an excellent base. In the first seven months of 2012, the brand sold more cars in Russia than ever before in a comparable period. Deliveries to Russian customers rose by 41.5 per cent to about 54,700 from January through July 2012, up from 38,700 year on year. This is to say that the company impressively extended its enormously successful development of recent years. From 2005 through 2011, ŠKODA raised its sales in Russia from 7,500 to 74,100, an almost tenfold increase.
› ŠKODA location: pavilion 3, hall 14
› ŠKODA stand area: 1,160 sqm
› Volkswagen Group Night: August 28th, 2012
› Press days: August 29th – 30th, 2012
› ŠKODA press conference: August 29th, 2012, 4:50 p.m.
› General public days: August 31th – September 09th, 2012
ŠKODA Rapid Comes to Russia
› Production of the Russian Rapid to begin in early 2014 at Volkswagen’s Kaluga plant
› ŠKODA’s new class sets new standard in compact saloon segment
› ŠKODA Rapid offers lots of space, ŠKODA expressive new design and an excellent price-value ratio
Moscow/Mladá Boleslav, August 2012 – Škoda is forcefully expanding its model palette in Russia, with the new Škoda Rapid soon to become the brand’s sixth model line sold in the country. Production of the Russian Rapid is to begin in early 2014 at Volkswagen’s Kaluga plant. ŠKODA is currently evaluating an earlier launch involving imported cars.
The ŠKODA Rapid has central importance for ŠKODA’s 2018 growth strategy and will further strengthen the brand’s position in Russia. In the years ahead, ŠKODA will be continuing its model offensive in Russia. “The ŠKODA Rapid has enormous importance for our growth in what is currently our third-largest market worldwide,” says ŠKODA CEO Winfried Vahland.
“The ŠKODA Rapid is ŠKODA’s new class and sets new standards in the compact saloon segment in Russia, as it has already done elsewhere. It is a roomy, elegant and affordable car for families, impressing with clever solutions, cutting-edge technology and high efficiency,” says Vahland. In marketing the Rapid, ŠKODA is especially targeting families looking for a roomy, affordable first car in ŠKODA’s accustomed quality. “This car will also prove extremely popular with Russian customers and is sure to become a success in Russia.”
The Rapid is a perfect complement to the model palette between ŠKODA Fabia and the ŠKODA Octavia, making it at home in the high-volume compact segment. While its exterior dimensions are compact (4.48 metres in length, 1.71 in width and 1.46 in height), the car will comfortably seat up to five. The Rapid scores best in class in rear knee and head room. Another best in segment is the 550 litres of boot volume, truly a family-size figure.
Its excellent space offering makes ŠKODA’s most recent addition a “Simply Clever” car through and through. It is the first ŠKODA series car ever to completely feature the brand’s newly developed design language. “The new Rapid sends a clear signal at first sight: it is clear, precise, fresh and emotional,” says Eckhard Scholz, ŠKODA board member in charge of technical development. Perfect proportions, clearly and cleanly modelled surfaces and sharply drawn lines create an attractive overall appearance.
“The Rapid is the first model line which ŠKODA developed using a maximum of synergies for markets the world over. In doing so, we made sure down to details that we met customers’ specific requirements in individual markets,” says Scholz. In India, an Indian variant of the compact saloon of the same name has been in production and on sale since late 2011. In Europe, the Rapid will be launched from autumn 2012. In China, the Rapid will be available in a locally adapted version from the year 2013 on. Russia will follow with a local production of the ŠKODA Rapid from early 2014. ŠKODA is currently evaluating an earlier market launch in Russia via imports.
ŠKODA AUTO in Russia – Attractive Model Palette Proves Popular
› Brand expands its model offering in Russia
› Show debut for ŠKODA Yeti Sochi special model and the new Yeti 1.4 TSI DSG
› New compact saloon the ŠKODA Rapid to become available in Russia as well
› ŠKODA success story in Russia continues: deliveries rise almost tenfold from 2005 to 2011, more production capacity available
Moscow/Mladá Boleslav, August 2012 –Škoda’s model offering is proving extremely popular in Russia. Currently, the brand’s Russian portfolio comprises five models: the Fabia, Octavia, Roomster, Yeti and Superb. The new Yeti Sochi special model, presented at the Moscow International Automobile Salon, highlights ŠKODA’s sponsoring of the 2014 Winter Olympics, to be held in the Russian city of Sochi. Also in its world debut in Moscow will be the ŠKODA Yeti 1.4 TSI DSG, the first display of the combination of a 1.4 litre direct-injection petrol engine and a seven-speed double-clutch transmission. In the first seven months of the year, the brand’s cars were in demand in Russia as never before: deliveries rose by 41.5 per cent to a new record of 54,700 (January – July 2011: 38,700).
ŠKODA most popular model in Russia is the ŠKODA Octavia, accounting for about 50 per cent of the brand’s sales in the country. A timeless design, generous interior space, exceptional price-value ratio, superior workmanship and diversity of variants win over drivers from all social strata. In Russia, the ŠKODA Octavia is sold as a saloon and as an estate.
Its distinctive grille marks out the appearance of the car’s front, as do the strongly three-dimensional front fenders. The body cutouts for the headlights, with xenon lights and swiveling modules for curve lighting available as an option, are large and dominant. The fog lights below the front bumper integrate daytime running light and low beam functionality. The traditionally C-shaped taillights round off the ŠKODA Octavia’s handsome appearance.
The ŠKODA Octavia’s interior offers no end of space and head and knee room for drivers and passengers. A large tailgate makes loading easy. 560 litres of baggage space sets standards in the compact segment. Fold down the rear seats, and loading space increases to an impressive 1,435 litres. But this saloon is not just big on functionality. Selected materials and functionally positioned controls make the Octavia’s interior extremely attractive and create perfect travelling comfort on all seats.
The ŠKODA Fabia and the ŠKODA Roomster are two compact-class entry-level models that are both roomy and fuel-efficient. ŠKODA Fabia, ŠKODA Fabia Combi and ŠKODA Roomster all stand out with their unmistakable modern design. Their interiors are highly variable and offer record-breaking loading space. The Fabia Combi, with a baggage volume of 505 to 1,485 litres, need fear no transportation job, the ŠKODA Roomster will even hold 480 to 1,810 litres. Its “VarioFlex” variable seating system in the rear permits a very flexible configuration of the interior for maximum seat count, increased travelling comfort or peak loading volume.
The design of the front ends of the ŠKODA Fabia and the ŠKODA Roomster is dominated by a horizontal line while offering the vehicle height necessary for optimum space comfort. The windows’ visor-like optics have become an unmistakable characteristic of the ŠKODA Roomster and the ŠKODA Fabia. They also provide the driver with a safe view of the entire car and great vistas for all passengers. As in all ŠKODA model lines, C-shaped taillights mark out the cars’ rear.
Inside, high-quality materials and a harmonic layout lend the interior’s a classy appearance. In higher trim levels, chrome inlays and frames create an exceptionally elegant atmosphere uncommon in this class. The dashboard is clearly structured and permits easy operation. The instrument combination’s central display shows a shifting recommendation, promoting fuel efficiency.
Since its launch in 2009, the ŠKODA Yeti has been extremely successful in international markets, posting a plus of 35 per cent in 2011 for the strongest percentage growth of all ŠKODA model lines. The ŠKODA Yeti is a likeable representative of the young segment of compact SUVs. At the same time, it is ready for driving under difficult conditions and will get his passengers to where other vehicles cannot go. Its excellent off-road capabilities make it fit for use beyond paved surfaces. At the same time, its on-road driving dynamics are nothing short of those of a saloon. A five star-rating in the Euro-NCAP crash test is evidence of the car’s comprehensive safety concept.
Off-road-typical design elements create an appearance of ruggedness. The ŠKODA Yeti displays ŠKODA’s typical markings – an expressive slat grille with a chrome brace, large headlights positioned high up and strongly flared wheelhouses and fenders. Plastic sills at the body’s lower edges are the classic marks of an off-road vehicle. The C pillars hide behind black-painted glass surfaces and a standard roof railing rounds off the clear design of this compact SUV. The rear is just as clearly designed, with C-shaped taillights marking the ŠKODA Yeti out as a typical ŠKODA. The vertical tailgate swings up easily and opens wide.
A ground clearance of 180 millimetres and a total length of 4,223 millimetres mean the ŠKODA Yeti is highly adapted for off-road use. The “VarioFlex” seating concept in the rear increases variability and travelling comfort. This variable rear seat system provides the ŠKODA Yeti with flexibility in interior configuration unmatched in its class.
The ŠKODA Yeti Sochi special model, debuting at the Moscow International Automobile Salon, provides the first tangible preview of Škoda’s sponsoring of the 2014 Winter Olympics. This special model created exclusively for customers in Russia will see its launch there in 2013. The attractive ŠKODA Yeti special model in candy white impresses with its special Winter Games branding, lavish trim, four-wheel drive, powerful engine and automated 6-gear double-clutch transmission. Its 1.8 TSI petrol engine puts out 112 kW. A special paint hue, distinctive 17-inch alloy wheels in silver-black coloring, a silver roof railing and silver-black side panels all mark out the car’s exterior. The “Sochi” logo on the car’s fenders, tailgate and doorsills creates a link to the Olympics. The interior features comfort implements such as a four-spoke multifunction steering wheel, a heated windscreen, a passenger seat backrest that folds fully down or Climatronic air-conditioning. Also included in this special model’s ample furnishings are Hill-Hold Control (HHC) or the RKA tyre pressure indicator.
Also debuting in Moscow is the ŠKODA Yeti 1.4 TSI DSG. A combination of a 1.4 litre petrol engine with direct injection and the seven-speed automated double-clutch transmission even makes this ŠKODA Yeti a world debut. It will be displayed in classy “Elegance” trim in Black Magic and impresses with its powerful 90 kW engine.
The ŠKODA Superb is the brand’s top model. As does the entire model palette, so the Superb sets standards in its segment thanks to its space offering: the ŠKODA Superb is the roomiest saloon in its class and also leaves the competition far behind thanks to it having the largest seating space in the back.
ŠKODA’s top model’s outward shape language combines dynamics and elegance. Its three-dimensional grille with its finely modelled chrome brace provides the front end with a high-quality appearance. The ŠKODA Superb stands solid and confident. Its distinctive stretched roofline points to an excellent space offering for passengers and especially generous room in the rear. The taillights are in keeping with the basics of ŠKODA’s design. By day, their straight and precious shape is pleasing. At night, they light up in ŠKODA’s model palette’s typical night design, creating a C-shaped light source.
The ŠKODA Superb’s interior impresses with an above-average space offering. Transversal mounting of the engine and transmission maximizes interior space. Driver and passengers both in front and on the back seat travel in superior comfort. In addition, the interior’s finely matched mix of materials and excellent workmanship will satisfy even the most demanding tastes.
The Superb saloon’s innovative “TwinDoor” tailgate concept is “simply clever,” offering a patented variable opening of the rear hatch. The boot lid can be opened by itself at the touch of the button, or the entire hatch including the rear window can swing up as needed. This roughly doubles the effective opening of the boot, which will hold 565 litres in the saloon. Folding down the rear seatbacks will increase this to 1,670 litres.
The ŠKODA Rapid will be launched in Russia as an important addition to ŠKODA’s product offering there. From spring 2014, this compact saloon, positioned between ŠKODA Fabia and ŠKODA Octavia, will be built in Kaluga, Russia, for the local market. The car will set new standards in the compact saloon segment, impressing with lots of room, an expressive design, an excellent price-value ratio, comprehensive safety equipment and efficient engines. The car has central importance for ŠKODA’s growth strategy and plays an important role for the brand’s future growth in Russia. It will seat up to five in comfort despite its compact exterior dimensions. The Rapid scores best in class in rear knee and head room. Another best in segment is its about 550 litres of boot volume, truly family-size. Its extraordinary space offering makes ŠKODA’s most recent addition a “simply clever” car through and through. The Rapid is the first ŠKODA series car ever to fully feature the brand’s new design language. Perfect proportions, cleanly modelled surfaces and sharply drawn lines create an attractive overall appearance. In marketing the Rapid, ŠKODA is mainly focusing on families.
Additional production facilities available
As part of its growth plans, Škoda will be able to use more production capacity in Russia. With ŠKODA production operational at Volkswagen’s Russian plant in Kaluga, the brand is in the process of ramping up production of additional ŠKODA models at its Russian partner GAZ’s plant in Nizhniy Novgorod. “We intend to sell more cars in Russia, which is why we are using more production capacity in the country,” says the Škoda CEO. “We aim to further increase our local production and move even closer to the Russian market and Russian customers.”
Škoda’s 2018 growth strategy generating results
ŠKODA’s investment in production, models and markets are a resolute extension of the brand’s 2018 growth strategy introduced almost two years ago. “Our 2018 growth strategy is generating tangible results,” says Vahland. “In 2011 and in the first half of 2012, we have achieved new records and raised sales, revenue and profit.” Sales revenues rose 6.6 per cent to 5.7 billion euros in the first half of 2012 (2011: 5.4 billion euros). Operating profit reached 449 million euros, up 9.0 per cent year on year. Deliveries to customers worldwide rose 8.1 per cent to over 565,600 units (2011: 523,200) in January through July 2012. The brand outperformed the market in almost all sales regions, raising market share.
In Russia, Škoda grew 41.5 per cent to 54,700 cars sold in the first seven months. Market share rose to almost 3.5 per cent (2011: 2.8 per cent). The most popular Škoda model in Russia in the first seven months was the Škoda Octavia, which advanced 32.7 per cent to almost 24,800 units sold. This means that currently, the Octavia accounts for about half of the brand’s sales in Russia. Also wildly popular with Russian customers is the Škoda Yeti compact SUV, which increased its sales by about 126 per cent from January to July 2012. Škoda flagship, the Superb, is also selling well in the country, deliveries rising to about 3,000 units January through July. Sales of the Škoda Fabia advanced 18.6 per cent to about 13,400 units in the same period. The Roomster sold far more than 1,000 in Russia in the first seven months of this year, representing a plus of 95.7 per cent as compared to January through July 2011.
Škoda’s Russian success story
In 2004, ŠKODA founded Škoda AUTO Russia, its import company. In 2005, the first full sales year for the new company, the brand sold around 7,500 cars. In 2011, sales in Russia reached 74,100 units, the equivalent of almost a tenfold increase with seven years. The portion of cars made locally rose steadily in the process. Until the end of 2007, ŠKODA sold only imported cars in Russia. In late 2007, SKD assembly of the Škoda Octavia Tour began at Kaluga plant. In 2008, CKD production of the Octavia followed at Kaluga including dedicated body construction, paint shop and assembly. CKD production of the Škoda Fabia began in Kaluga in April 2010. In October 2011 SKD production of the ŠKODA Yeti commenced at the GAZ plant in Nizhniy Novgorod. In Russia, Škoda relies on a dependable domestic dealer network for sales of its retail cars. The number of authorized Škoda dealers currently is 121.
ŠKODA in Russia – data and facts
April 2004: ŠKODA AUTO RUSSIA founded
November 2007: Start of SKD assembly of the Octavia Tour in Kaluga
June 2009: Start of CKD assembly of the Octavia in Kaluga
April 2010: Start of CKD assembly of the Fabia in Kaluga
May 2010: Beginning of negotiations with GAZ Group regarding production at Nizhniy Novgorod
June 2011: Volkswagen Group Russia and Russia-based GAZ-Group sign contract for production of ŠKODA and Volkswagen brand cars at GAZ’s Nizhniy Novgorod plant
October 2011: Start of SKD assembly of the Yeti at GAZ’s Nizhniy Novgorod plant
February 2012: Volkswagen Group Russia’s training centre opened at GAZ
4th quarter 2012: Scheduled start of CKD production of the ŠKODA Yeti at GAZ in Nizhniy Novgorod
Development of ŠKODA deliveries to customers in Russia since 2005 (rounded):
Number of ŠKODA cars sold in Russia by model line, January through July 2012 (rounded):
ŠKODA Fabia: 13,400
ŠKODA Octavia: 28,400
ŠKODA Roomster: 1,000
ŠKODA Yeti: 9,000
ŠKODA Superb: 3,000
ŠKODA models currently available in Russia:
ŠKODA Fabia RS
ŠKODA Fabia Combi
ŠKODA Octavia RS
ŠKODA Octavia Combi
ŠKODA Superb Combi
ŠKODA production locations in Russia:
Volkswagen Kaluga plant
GAZ Nizhniy Novgorod plant