With effect from August 2012, a new revised pricing will come into effect for all Skoda Auto India vehicles. This price rise will be from 1% to 1.8% and will cover their entire range of vehicles offered in the country. Reasons for this increase in prices are due to higher input costs coupled with fluctuating exchange rates in international markets.
Current market scenario is grim, auto companies are registering dip in demand and ever increasing fuel prices, high interest rates and competition in the auto sector is compounding the problem. However despite these challenges, Skoda Auto India registered an 89% growth in June 2012 as compared to the same period in the previous year. Total sales stood at 4,923 units in June 2012 as against 2,610 units in June 2011 with Skoda Rapid driving in volumes with 3,246 units.
Rapid is a major driver where volumes are concerned while launch of Skoda Superb Ambition will add further momentum to sales in the D segment. Skoda Auto India has been operating in India since November 2001. The company has launched 2012 Growth Strategy under which it aims to increase global sales to a minimum of 1.5 million units per annum. The company currently has 106 dealerships in India and is hence able to reach out to a vast section of customers.
Read the press release below for more information.
Auto News Release
ŠKODA Auto India announces revised pricing across product range
> Price increase ranges from 1% to 1.8% across all ŠKODA cars
> Revised pricing effective from early August 2012
New Delhi, 24th July, 2012: ŠKODA Auto India has announced a 1% to 1.8% price increase across its product range effective early August 2012. The revised pricing is a result of increasing input prices and volatile exchange rates. Although, despite the challenging market environment which has dampened the sentiment across the auto industry, ŠKODA Auto India registered a growth of 89% in June 2012 over the same period last year.
India is being considered as an important centre of growth, since the company’s entry in the Indian market more than ten years ago. Under its “2018 Growth Strategy”, ŠKODA aims to increase its global sales to at least 1.5 million per year.