Managing Demand: Kylaq Classic’s Registration Process
Skoda Kylaq bookings have struck the 10k unit mark within the first 10 days of its announcement. This milestone was achieved without physical showroom availability. The Kylaq Classic variant sold out completely, leading to the initiation of a registration process for future availability. Such a response demonstrates the practical appeal of the vehicle’s features and configurations.
India Dream Tour begins on December 13, 2024, and concludes on January 25, 2025. This 43-day journey spans nearly 70 cities across the country. The tour employs three Kylaq SUVs, starting from the Chakan plant. Routes cover the West-South, West-North, and Eastern regions, offering extensive outreach. Each city on the itinerary will host public static displays, giving potential customers an opportunity to view the vehicle firsthand.
Global Standards, Local Appeal: Kylaq’s Compact Dimensions
The West-South route encompasses Pune, Kolhapur, Panaji, Mangaluru, Mysuru, Bengaluru, and Hyderabad. These stops reflect key urban centres that serve as automotive hubs. The West-North route includes Mumbai, Surat, Vadodara, Ahmedabad, and Delhi, ensuring engagement with metropolitan audiences. Nashik, Nagpur, and Kolkata are part of the Eastern route, further diversifying the tour’s reach.
Kylaq incorporates a 1.0 TSI engine paired with either a six-speed manual or automatic transmission. This configuration supports four distinct variants, ensuring suitability for varied customer preferences. Its design prioritises thoughtful engineering.
Rs 0.24 Per Kilometre: Kylaq’s Maintenance Costs Explained
Seven exterior colour options allow customers to personalise their choice, enhancing appeal. Over 25 standard safety features are integrated, including six airbags and advanced active and passive systems. These features align with expectations for modern vehicles, particularly in the competitive SUV category. Safety testing was conducted over 8,00,000 kilometres, demonstrating the vehicle’s durability.
A complimentary 3-year Standard Maintenance Package is available for the first 33,333 customers. This offer provides maintenance at a cost of Rs 0.24 per kilometre for five years, reflecting affordability and long-term value. Such benefits contribute to reduced ownership costs, making the Kylaq accessible to a broad demographic.
Modern Solid Design Meets Indian Roads: Kylaq’s Aesthetic
The design employs a Modern Solid aesthetic inspired by European technology adapted for Indian roads. Its compact dimensions cater to urban driving conditions while maintaining practicality. This blend of global standards and local requirements reflects thorough product development. Attention to detail is evident in many aspects of the vehicle.
Static displays during the tour will provide an interactive platform for potential customers. These displays allow direct observation of features, capability, and craftsmanship. Scheduled dealership arrival on January 27, 2025, ensures continuity between the tour and commercial availability. This strategy facilitates a seamless customer experience.
Skoda Kylaq Production Starts
Piyush Arora, Managing Director and CEO of Škoda Auto Volkswagen India, said, “We’re thrilled to begin production of Škoda Auto India’s first sub-4-meter SUV. Congratulations to the entire team on the successful start of production. Kylaq is engineered and developed in India to cater to the evolving requirements of Indian customers. By manufacturing Kylaq locally, we proudly support the Make-in-India initiative, maintaining Group’s DNA of delivering safety, comfort and driving dynamics. It was heartening to see the positive reception it received at the World Premiere last month, and I am confident that Škoda Kylaq will truly resonate with the Indian car buyers.”