Skoda MissionL Concept to be christened Rapid once it enters the market (Video)

Czech Auto manufacturers Skoda have just showcased their new MissionL Concept at the Beijing Motor Show. New Skoda MissionL, when it hits production and rolls out into markets of Europe and Russia will be known by the name Rapid. Skoda Rapid will be a five door car and will be placed between the Fabia and Octavia, similar in size to VW’s Golf and Ford’s Focus.

The company has confirmed that it will be ready for European markets by end of this year. The one on display at Motor Show shows a livelier interior. Rapid production model will be roomier with additional boot space. Skoda has said that they will be introducing new models every six months with Rapid being a start.

Press Release

New ŠKODA compact saloon to be called Rapid

›    Market debut in Europe in 2012, Chinese version to follow in 2013
›    Attractive offering in segment between Fabia and Octavia
›    Central importance for ŠKODA’s 2018 Growth Strategy
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Beijing/Mladá Boleslav, April 23rd, 2012 – The new ŠKODA compact saloon will be called the Rapid, the brand announced today at AUTO CHINA 2012 in Beijing. The car will make its debut in Europe before the year is out. A Chinese version of the Rapid will be built and sold in China from 2013. The close to series concept car MissionL China, which ŠKODA is displaying in Beijing, provides a specific preview of the new Chinese model.

“As part of its growth strategy, ŠKODA has initiated the largest model offensive in its corporate history and will bring a new vehicle to market every six months on average in the years ahead,” Škoda CEO Winfried Vahland said at the brand’s press conference in Beijing. “The Rapid is our next new model at the starting gate. It has a central importance for our growth and will provide us with a strong tailwind on international markets,” said Winfried Vahland.

With the Rapid ŠKODA offers an attractive and family-oriented model in a world’s growing segment between the Fabia and the Octavia. The MissionL design study provides a specific preview of the car’s design and concept. For the design of the interior ŠKODA did an extensive research in China and asked customers about their individual wishes to build for them a car they exactly want. MissionL China and the future compact sedan are the ideal combination of ŠKODA genes and Chinese demand.

ŠKODA showed the MissionL’s European variant at IAA 2011 in Frankfurt and is displaying a version modified for Chinese market in Beijing.

“MissionL China is true ŠKODA. It perfectly embodies the brand’s values: fresh design, functionality, roominess, ingenuity, and price to value ratio typical for our cars,” Vahland added. “This car makes a clear statement: precise and emotional. Lots of room for the driver, passengers and luggage. An ideal car for families. Simply clever.”

[youtube]http://www.youtube.com/watch?v=LkdbhPYvj5M[/youtube]