There’s a hydraulic suspension, 20″ alloy wheels, and all terrain tyres. Oversized brake callipers, anti-stress push-bar grips, and sports-style upholstery complete the look. A survey of 1000 dads shows 76% dads would be more likely to push a stylish, high spec buggy. A preference for muscular design (25%), large alloy wheels to enhance height (22%), hydraulic suspension system (16%), high spec brakes including brake lights (15%) and wing mirrors (12%) were expected.
A 3rd of brit dads can be embarrassed of conventional prams and 1/4th of father’s prefer their partner push a pram when out walking. They are behind baby buggies for an average of 1 hour a week. The super buggy launch coincides with Britain’s favourite baby’s birth, Prince George Alexander Louis. Whether Prince William gets one or not is another matter altogether.
ŠKODA has unveiled the ultimate baby buggy, dubbed the ‘vRS Mega Man-Pram’ – a high performance vehicle that has been designed to provide the ultimate baby transportation experience. To celebrate the launch of the Octavia vRS – the fastest ŠKODA ever – the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects. These included the vRS Man-Pram and were highlighted in a new ad launching the third-generation Octavia vRS.
The pram’s vRS style makeover fits perfectly with a ŠKODA-commissioned survey of 1,000 dads which found that two thirds (76%) admitted they would spend more time pushing baby if they had access to a higher spec and more stylish buggy.
The result is a remarkable baby carriage: standing two metres high, the buggy comes complete with wing mirrors, hydraulic suspension, 20 inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for night walks. Tots lucky enough to be carried on board can look forward to “sports-style upholstery” and “adjustable lumbar support”.
Heidi Cartledge, Head of Marketing at ŠKODA UK comments: ‘The ‘vRS Mega Man-Pram’ proves what you can do when you take the vRS vision off road and drive it straight into the nursery. We used it in the new Octavia vRS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects. The high tech-buggy gives a tongue in cheek sense of what you could experience if you vRS’d your life’. The ŠKODA survey of British dads uncovered the most desirable additions to a high tech stroller which were reflected in the ‘vRS Mega Man-Pram’ design.