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Skoda completes Rebranding of Dealer Network in India – H1 2020 Sales at 3,700

Skoda India has revealed that their entire network of 83 sales and 58 service touchpoints across 69 cities has been rebranded

Skoda Auto India has opened a new dealership, PPS Motors in Bangalore, Karnataka. The 4,500 sq. ft. showroom can display atleastt 4 cars and is in accordance with ‘Corporate Identity and Design’ as part of the automaker’s global redesigning process. The outlet begins operations in conjunction with a 18,000 sq. ft. service space that houses staff in plentiful, and 10 mechanical stations and body shop bays. Its service capacity stands at 5.5k cars a year. This is the third Skoda dealership facility in the city.

Under the guidance of India 2.0 project, Skoda will double its network extension, and be present in 50 new cities over the next three years. The newest dealership is a step in that direction with the aim to strengthen its foothold in southern India. Moving forward, By 2022, Skoda India will have at least twice as many sales and service touchpoints as compared to its current count.

Zac Hollis, Brand Director, Skoda Auto India said, “To ensure preparedness for INDIA 2.0 launches, we at ŠKODA AUTO India are continually striving to expand our network reach, across the nation, so that not only more and more customers can experience our products but also enjoy easy access to our customer centric aftersales solutions. Bangalore is a key market for us in South India, and we are confident that our partnership with PPS Motors will be pivotal for the brand and will further strengthen our foothold in Karnataka.”

New Skoda dealer
New Skoda Dealer – PPS Motors in Bangalore

Thus far, Skoda Auto India has rebranded its network of 83 sales and 58 service touchpoints across 69 cities. The rebranding costed the brand and dealer partners Rs 120 crore, and harmonises corporate architecture, functional interiors, and rationalized business processes, all aimed at improving customer experience.

Despite difficulties owing to Covid-19 pandemic, and imminent lockdowns catered to thwart the spread of the virus, from January to June, Skoda delivered 4,26,700 vehicles globally, down 31.3 percent from 620,900 vehicles delivered through H1 2019. Skoda India reports 3,700 deliveries in H1 2020, down 48.4 percent from 7,200 vehicles delivered in H1 2019. Skoda India lineup comprises of Rapid, Superb, Octavia RS 245, and the newly launched Karoq. Globally, cumulative sales of all 4 vehicles are reported at a decline through January to June 2020.

Worldwide, Skoda is introducing 30 new models, derivatives, product upgrades or variants between 2019 and 2022 end. The all-electric ENYAQ iV, marks the start of Skoda’s electric mobility strategy, and will be showcased next month.

While Skoda has already introduced Karoq, Rapid TSI, and Super facelift, the new-gen Octavia and Kodiaq petrol will join the product lineup in early 2021. At present, all of Skoda cars sold in India are petrol variants with the most recent launch being the Skoda Rapid Rider. With Volkswagen India too guided by India 2.0 project, Polo, Vento, T-Roc and Tiguan Allspace SUV are all petrol models. With BS6 compliancy being standard procedure since April 1, 2020, the diesel focus stands diluted owing to unjustifiable price hikes.

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